The Effects of Music in a Retail Setting on Real and Perceived Shopping Times von Yalch, Richard F, Spangenberg, Eric R

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Consumer Response to Polysemous Brand Slogans von Dimofte, Claudiu V., Yalch, Richard F.

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How a maximizing orientation affects trade‐offs between desirability and feasibility: The role of outcome‐ versus process‐focused decision making von Hsieh, Meng‐Hua, Yalch, Richard F.

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Whose fault is it? Effects of relational self-views and outcome counterfactuals on self-serving attribution biases following brand policy changes von Wiggin, Kyra L., Yalch, Richard F.

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The mere association effect and brand evaluations von Dimofte, Claudiu V., Yalch, Richard F.

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The role of frequency of experience with a product category and temporal orientation in self-referent advertising von Dimofte, Claudiu V., Yalch, Richard F.

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The SMAART Scale: A Measure of Individuals’ Automatic Access to Secondary Meanings in Polysemous Statements von Dimofte, Claudiu V., Yalch, Richard F.

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Memory in a Jingle Jungle: Music as a Mnemonic Device in Communicating Advertising Slogans von Yalch, Richard F

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It Seems Factual, But Is It? Effects of Using Sharp versus Round Numbers in Advertising Claims von Schindler, Robert M, Yalch, Richard F

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The Effect of Numbers on the Route to Persuasion von Yalch, Richard F., Elmore-Yalch, Rebecca

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Consumer Processing of Irrelevant Brand Associations von Dimofte, Claudiu, Yalch, Richard

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The Role of Product Category Familiarity and Temporal Construal in Consumer Self-Referent Advertising von Dimofte, Claudiu V, Yalch, Richard F

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Pre-election Interview Effects on Voter Turnout von Yalch, Richard F.

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The Effect of Experience: A Matter of Salience? von Tybout, Alice M., Yalch, Richard F.

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Consumer Response to Initial Product Trial: A Bayesian Analysis von Scott, Carol A., Yalch, Richard F.

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It Seems Factual, But Is It? Effects of Using Sharp versus Round Numbers in Advertising Claims von Schindler, Robert M, Yalch, Richard F

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A test of the self-perception explanation of the effects of rewards on intrinsic interest von Scott, Carol A, Yalch, Richard F

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When Eating Begets Buying: The Effects of Food Samples on Obese and Nonobese Shoppers von Steinberg, Sandon A., Yalch, Richard F.

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Using Store Music for Retail Zoning: A Field Experiment von Yalch, Richard F, Spangenberg, Eric

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Halo Effects in Multiattribute Attitude Models: Some Unresolved Issues von Johansson, Johny K., MacLachlan, Douglas L., Yalch, Richard F.

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