Value co-creation between consumers and distributors: the moderating effect of relationship characteristics von Rubio, Natalia, Villaseñor, Nieves, Yagüe, Maria Jesús

Volltext

Does Use of Different Platforms Influence the Relationship between Cocreation Value-in-Use and Participants’ Cocreation Behaviors? An Application in Third-Party Managed Virtual Com... von Rubio, Natalia, Yague, Maria Jesús, Villaseñor, Nieves

Volltext

Store brand evaluative process in an international context von Gómez-Suárez, Mónica, Quinones, Myriam, Yagúe, Maria Jesús

Volltext

TARGETING SMART SHOPPERS: A CROSS-COUNTRY MODEL von Gómez-Suárez, Mónica, Quinones, Myriam, Yagüe, María Jesús

Volltext

Private label brands: measuring equity across consumer segments von Cuneo, Andres, Lopez, Pilar, Jesus Yague, Maria

Volltext

Relating Brand Equity and Customer Equity: An Exploratory Study von Romero, Jaime, Yagüe, Maria Jesús

Volltext

Creation of consumer loyalty and trust in the retailer through store brands: The moderating effect of choice of store brand name von Rubio, Natalia, Villaseñor, Nieves, Yagüe, María Jesús

Volltext

Making Sense from Experience: How a Sustainable Multi-Sensory Event Spurs Word-of-Mouth Recommendation of a Destination Brand von Gómez-Suárez, Mónica, Yagüe, María Jesús

Volltext

Development and validation of a brand trust scale von Delgado-Ballester, Elena, Munuera-Aleman, Jose Luis, Yague-Guillen, Maria Jesus

Volltext

Customer’s loyalty and trial intentions within the retailer: the moderating role of variety-seeking tendency von Rubio, Natalia, Villaseñor, Nieves, Yagüe, Maria Jesús

Volltext

The thrill of a smart purchase: Does country matter? von Quinones, Myriam, Gómez‐Suárez, Mónica, Yagüe, María Jesús

Volltext

Measuring private labels brand equity: a consumer perspective von Cuneo, Andres, Lopez, Pilar, Jesus Yagüe, Maria

Volltext

Exploring non-linear effects of determinants on tourists' satisfaction von Campo, Sara, Jesús Yagüe, María

Volltext

Advances in National Brand and Private Label Marketing: Fourth International Conference 2017 von Martínez-López, Francisco J, Gázquez-Abad, Juan Carlos, Ailawadi, Kusum L, Yagüe-Guillén, María Jesús

Volltext

The perception of price discounts according to consumer's characteristics von Campo, Sara, Yagüe, María Jesús

Volltext

Alternative panel models to evaluate the store brand market share: Evidence from the Spanish market von Rubio, Natalia, Jesús Yagüe, María

Volltext

Responses to an advergaming campaign on a mobile social networking site: An initial research report von Okazaki, Shintaro, Yagüe, María Jesús

Volltext

Are Health e-Mavens the New Patient Influencers? von Díaz-Martín, Ana M, Schmitz, Anne, Yagüe Guillén, María Jesús

Volltext

Strategic management of store brands: an analysis from the manufacturer's perspective von Oubiña, Javier, Rubio, Natalia, Jesús Yagüe, María

Volltext

Destination Brand Personality: An Application to Spanish Tourism von Gomez Aguilar, Alejandro, Yague Guillen, María Jesús, Villasenor Roman, Nieves

Volltext