Advances in National Brand and Private Label Marketing: Fourth International Conference 2017 von Martínez-López, Francisco J, Gázquez-Abad, Juan Carlos, Ailawadi, Kusum L, Yagüe-Guillén, María Jesús

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Are Health e-Mavens the New Patient Influencers? von Diaz-Martin, Ana M., Schmitz, Anne, Yaguee Guillen, Maria Jesus

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Destination Brand Personality: An Application to Spanish Tourism von Gomez Aguilar, Alejandro, Yague Guillen, María Jesús, Villasenor Roman, Nieves

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Customer Loyalty and Brand Management von Rubio, Natalia, Yagüe Guillén, María Jesús

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Development and validation of a brand trust scale von Delgado-Ballester, Elena, Munuera-Aleman, Jose Luis, Yague-Guillen, Maria Jesus

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Hotel innovation and performance in times of crisis von Campo, Sara, M. Díaz, Ana, J. Yagüe, María

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Los precios de referencia en la evaluación online del servicio hotelero von Campo Martínez, Sara, Yagüe Guillén, María Jesús

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The thrill of a smart purchase: Does country matter? von Quinones, Myriam, Gómez‐Suárez, Mónica, Yagüe, María Jesús

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Measuring private labels brand equity: a consumer perspective von Cuneo, Andres, Lopez, Pilar, Jesus Yagüe, Maria

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Identifying the Influence of Product Design and Usage Situation on Consumer Choice von de la Fuente, Jaime Romero, Guillén, María Jesús Yagüe

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Los precios de referencia en la evaluación online del servicio hotelero von Campo Martínez, Sara, Yagüe Guillén, María Jesús

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Market orientation in mid-range service, urban hotels: How to apply the MKTOR instrument von Campo, Sara, Díaz, Ana M., Yagüe, María J.

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Tourist Loyalty to Tour Operator: Effects of Price Promotions and Tourist Effort von Campo, Sara, Yagüe, María J.

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Alternative panel models to evaluate the store brand market share: Evidence from the Spanish market von Rubio, Natalia, Jesús Yagüe, María

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Private label brands: measuring equity across consumer segments von Cuneo, Andres, Lopez, Pilar, Jesus Yague, Maria

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Nuevos enfoques del marketing y la creación de valor: hacia un marketing eficaz y eficiente von Yagüe Guillén, María Jesús

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El comercio minorista. Liberalización y precios von Cruz Roche, Ignacio, Yagüe Guillén, María Jesús

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The Determinants of Store Brand Market Share - a Temporal and Cross-sectional Analysis von Rubio, Natalia, Yagüe, María Jesús

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Information Technology Use and Firm's Perceived Performance in Supply Chain Management von Campo, Sara, Rubio, Natalia, Yagüe, María Jesús

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Los precios de referencia en la evaluación online del servicio hotelero von CAMPO MARTÍNEZ, SARA, YAGÜE GUILLÉN, MARÍA JESÚS

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