Website interactivity may compensate for consumers’ reduced control in E-Commerce von Wu, Linwan

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Need for control may motivate consumers to approach digital products: a social media advertising study von Wu, Linwan, Liu, Jiangmeng

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Teaching Programmatic Buying in a Media Planning Class von Wu, Linwan, Andrews, Allyssa

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The Price of Good Friendships: Examining the Roles of Relationship Norms and Perceived Controllability in Service Failure Encounters von Li, Zongchao Cathy, Tao, Weiting, Wu, Linwan

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Should you “picture” this? Effects of picture-taking features of food diary apps on memory, liking, and wanting von Bayliss, Lauren, Wu, Linwan

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Examining native CSR advertising as a post-crisis response strategy von Wu, Linwan, Overton, Holly

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Examining the psychological process of developing consumer-brand relationships through strategic use of social media brand chatbots von Lin, Jhih-Syuan (Elaine), Wu, Linwan

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How does social density influence consumer subjective well‐being under high environmental uncertainty? von Wu, Linwan, Zhang, Chi

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Understanding how the message appeal of moral beauty influences advertising effectiveness under mortality salience von Wu, Linwan

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Instilling warmth in artificial intelligence? Examining publics’ responses to AI-applied corporate ability and corporate social responsibility practices von Wu, Linwan, Chen, Zifei Fay, Tao, Weiting

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Relationship building in nation branding: The central role of nation brand commitment von Wu, Linwan

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Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective von Wu, Linwan, Dodoo, Naa Amponsah, Wen, Taylor Jing

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Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements von Wu, Linwan, Wen, Taylor Jing

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Understanding Twitter conversations about artificial intelligence in advertising based on natural language processing von Wu, Linwan, Dodoo, Naa Amponsah, Wen, Taylor Jing, Ke, Li

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Being Accepted or Ostracized: How Social Experience Influences Consumer Responses to Advertisements with Different Regulatory Focus von Wu, Linwan, Dodoo, Naa Amponsah

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ChatGPT and marketing: Analyzing public discourse in early Twitter posts von Zhou, Wenkai, Zhang, Chi, Wu, Linwan, Shashidhar, Meghana

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Activating persuasion knowledge in native advertising: the influence of cognitive load and disclosure language von Jing Wen, Taylor, Kim, Eunice, Wu, Linwan, Dodoo, Naa Amponsah

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Examining the joint impact of relationship norms and service failure severity on consumer responses von Li, Zongchao, Tao, Weiting, Wu, Linwan

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Regulatory focus and choice: The impact of control perceptions on advertising effectiveness von Dodoo, Naa Amponsah, Wu, Linwan

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Exploring the marketing potential of location-based mobile games von Wu, Linwan, Stilwell, Matthew A

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