A Theoretical Investigation of the Effects of Similarity on Brand Choice Using the Elimination-by-Tree Model von Won, Eugene J. S.

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Pioneering the Distribution Industry in Korea: Dynamic Capability at Lotte Shopping von 원지성

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Perceptual mapping based on web search queries and consumer forum comments von Won, Eugene J. S., Oh, Yun Kyung, Choeh, Joon Yeon

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A theoretical investigation on the attraction effect using the elimination-by-aspects model incorporating higher preference for shared features von Won, Eugene J.S.

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The Effect of Construal Level on Variety Seeking across Subcategories von Jiyeon Suh, Eugene J. S. Won

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Pioneering the Distribution Industry in Korea: Dynamic Capability at Lotte Shopping von Won, Eugene J.S

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The Effect of Construal Level on Variety Seeking across Subcategories von Suh, Jiyeon, Won, Eugene J.S

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Modeling the Relationship between Expected Gain and Expected Value von Won, Eugene J.S

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Research Note A Theoretical Investigation of the Effects of Similarity on Brand Choice Using the Elimination-by-Tree Model von Won, Eugene J. S

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Music as a Magical Cue: An Exploratory Study of Background Music and Purchase Intentions in TV Home Shopping Programs von Hwang, Insuk, Won, Eugene J.S, Byun, Sookeun

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