Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions von Woisetschläger, David M., Backhaus, Christof, Cornwell, T. Bettina

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Consequences of customer loyalty to the loyalty program and to the company von Evanschitzky, Heiner, Ramaseshan, B., Woisetschläger, David M., Richelsen, Verena, Blut, Markus, Backhaus, Christof

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Mapping the luxury research landscape: A bibliometric citation analysis von Gurzki, Hannes, Woisetschläger, David M.

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Drivers of Brand Extension Success: What Really Matters for Luxury Brands von Albrecht, Carmen-Maria, Backhaus, Christof, Gurzki, Hannes, Woisetschläger, David M.

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Dual energy 4D-CT of parathyroid adenomas not clearly localized by sestamibi scintigraphy and ultrasonography – a retrospective study von Woisetschläger, M., Gimm, O., Johansson, K., Wallin, G., Albert-Garcia, I., Spångeus, A.

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Image quality assessments in abdominal CT: Relative importance of dose, iterative reconstruction strength and slice thickness von Kataria, B., Woisetschläger, M., Nilsson Althén, J., Sandborg, M., Smedby, Ö.

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Comparison of multiphase data from CT perfusion vs clinical 4-phase CT scans with respect to image quality, lesion detection, and LI-RADS classification in HCC patients von Mohammadi, A., Bartholmae, W., Woisetschläger, M.

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Determinants of Consumers’ Intentions to Reduce Air Travel von Seegebarth, Barbara, Woisetschläger, David M., Sohn, Stefanie, Frenser, Vanessa

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Smartness unleashed: a multilevel model for understanding consumers' perceptions and adoption across a myriad of smart offerings von Fricke, Antje, Pieper, Nadine, Woisetschläger, David M.

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Crafting Extraordinary Stories: Decoding Luxury Brand Communications von Gurzki, Hannes, Schlatter, Nadia, Woisetschläger, David M.

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STAT6 mediates eotaxin-1 expression in IL-4 or TNF-alpha-induced fibroblasts von Hoeck, J, Woisetschläger, M

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How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings von Woisetschläger, David M., Lentz, Patrick, Evanschitzky, Heiner

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Introducing antigen-binding sites in structural loops of immunoglobulin constant domains: Fc fragments with engineered HER2/neu-binding sites and antibody properties von Wozniak-Knopp, G., Bartl, S., Bauer, A., Mostageer, M., Woisetschläger, M., Antes, B., Ettl, K., Kainer, M., Weberhofer, G., Wiederkum, S., Himmler, G., Mudde, G.C., Rüker, F.

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The role of emotions in shaping purchase intentions for innovations using emerging technologies: A scenario‐based investigation in the context of nanotechnology von Seegebarth, Barbara, Backhaus, Christof, Woisetschläger, David M.

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Fans’ resistance to naming right sponsorships: Why stadium names remain the same for fans von M. Woisetschläger, David, J. Haselhoff, Vanessa, Backhaus, Christof

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The effects of country of origin and corporate reputation on initial trust: An experimental evaluation of the perception of Polish consumers von Michaelis, Manuel, Woisetschläger, David M., Backhaus, Christof, Ahlert, Dieter

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The role of fan benefits in shaping responses to sponsorship activation von Dreisbach, Jan, Woisetschläger, David M., Backhaus, Christof, Cornwell, T. Bettina

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The same only different? How a pandemic shapes consumer organic food purchasing von Sohn, Stefanie, Seegebarth, Barbara, Woisetschläger, David M.

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Attenuation of negative sponsorship effects in the context of rival sports teams’ fans von Grohs, Reinhard, Reisinger, Heribert, Woisetschläger, David M

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Toward a better understanding of stakeholder participation in the service innovation process: More than one path to success von Ommen, Nils O., Blut, Markus, Backhaus, Christof, Woisetschläger, David M.

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