Out-of-Home Advertising: A Systematic Review and Research Agenda von Wilson, Rick T.

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Gender difference in visual attention to digital content of place-based advertising: a data-driven scientific approach von Suh, Taewon, Wilson, Rick T., On, Seungtae

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Slogans and logos as brand signals within investment promotion von Wilson, Rick T

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Transforming history into heritage: applying corporate heritage to the marketing of places von Wilson, Rick T.

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Using transit advertising to improve public engagement with social issues von Wilson, Rick T., Lohmeier, Jill Hendrickson, Lustick, David S., Chen, Robert F.

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Advertising to businesses: Does creativity matter? von Baack, Daniel W., Wilson, Rick T., van Dessel, Maria M., Patti, Charles H.

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Advertising to the masses: the effects of crowding on the attention to place-based advertising von Wilson, Rick T., Suh, Taewon

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The Role of Location and Visual Saliency in Capturing Attention to Outdoor Advertising: How Location Attributes Increase the Likelihood for a Driver to Notice a Billboard Ad von Wilson, Rick T., Casper, Jeff

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Creativity, attention and the memory for brands: an outdoor advertising field study von Wilson, Rick T., Baack, Daniel W., Till, Brian D.

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Untangling the cultural component behind the contextual placement of out-of-home advertising von Amirshahi, Mirahmad, Jafari Dizicheh, Samira, Wilson, Rick T

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Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media von Baack, Daniel W., Wilson, Rick T., Till, Brian D.

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Effects of outdoor advertising: Does location matter? von Wilson, Rick T., Till, Brian D.

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Breaking through the cultural clutter: A comparative assessment of multiple cultural and institutional frameworks von Magnusson, Peter, Wilson, Rick T., Zdravkovic, Srdan, Xin Zhou, Joyce, Westjohn, Stanford A.

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Attracting Foreign Direct Investment: Applying Dunning's Location Advantages Framework to FDI Advertising von Wilson, Rick T., Baack, Daniel W.

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Product placements in movies and on Broadway: A field study von Wilson, Rick T., Till, Brian D.

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Airport Advertising Effectiveness: An Exploratory Field Study von Wilson, Rick T., Till, Brian D.

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How the credibility of places affects the processing of advertising claims: A partial test of the B2B communication effects model von Wilson, Rick T., Baack, Daniel W.

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Recall of preshow cinema advertising: A message processing perspective von Wilson, Rick T., Till, Brian D.

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Acculturation and Discrimination in the Global Market Place: The Case of Hispanics in the U.S von Wilson, Rick T.

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Competing successfully against multinationals: a longitudinal perspective of Hungarian advertising agencies von Wilson, Rick T.

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