We can fix this! Donor activism for nonprofit supply generation von Bradford, Tonya Williams

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Help Me Help You! Employing the Marketing Mix to Alleviate Experiences of Donor Sacrifice von Bradford, Tonya Williams, Boyd, Naja Williams

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Intergenerationally Gifted Asset Dispositions von Bradford, Tonya Williams

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Researching multisensory experiences through an artist's eye von Scott, Rebecca, Williams Bradford, Tonya

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Race in Consumer Research: Past, Present, and Future von Grier, Sonya A, Crockett, David, Johnson, Guillaume D, Thomas, Kevin D, Bradford, Tonya Williams

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Marketing while Black: commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey von Bradford, Tonya Williams, Perry, Vanessa Gail

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Restricted pleasure for healthy eating and food well-being von Bradford, Tonya Williams, Grier, Sonya

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Beyond Fungible: Transforming Money into Moral and Social Resources von Bradford, Tonya Williams

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Domesticating Public Space through Ritual: Tailgating as Vestaval von BRADFORD, TONYA WILLIAMS, SHERRY, JOHN F.

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Consuming Lethality: Fear, Gunfluencers, and Morality in American Gun Culture von Bradford, Tonya Williams

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How marketers and consumers synchronize temporal modes to cocreate ritual vitality von Bradford, Tonya Williams, Sherry, John F.

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Consumer vulnerability dynamics and marketing: Conceptual foundations and future research opportunities von Mende, Martin, Bradford, Tonya Williams, Roggeveen, Anne L., Scott, Maura L., Zavala, Mariella

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Weight Loss Through Virtual Support Communities: A Role for Identity-based Motivation in Public Commitment von Bradford, Tonya Williams, Grier, Sonya A., Henderson, Geraldine Rosa

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Dwelling dynamics in consumption encampments: Tailgating as emplaced brand community von Bradford, Tonya Williams, Sherry, John F.

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Preface von Bradford, Tonya Williams, Keinan, Anat, Thomson, Matthew

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Dwelling dynamics in consumption encampments von Bradford Tonya Williams, Sherry, John F

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Grooving in the ludic foodscape: Bridled revelry in collegiate tailgating von Bradford, Tonya Williams, Sherry, John F.

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Orchestrating rituals through retailers: An examination of gift registry von Bradford, Tonya Williams, Sherry, John F.

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Hyperfiliation and cultural citizenship: African American consumer acculturation von Bradford, Tonya Williams, Sherry, John F.

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Gifts and Gifting in Online Communities von Williams Bradford, Tonya, Grier, Sonya A., Rosa Henderson, Geraldine

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