When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications von Van Kerrebroeck, Helena, Brengman, Malaika, Willems, Kim

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Customer Engagement in Multi-Sensory Virtual Reality Advertising: The Effect of Sound and Scent Congruence von Brengman, Malaika, Willems, Kim, De Gauquier, Laurens

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Brand personality appeal in retailing: Comparing fashion- and grocery retailing von Willems, Kim

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Meat matters - making the case for a valuable food in a hostile environment von Leroy, Frédéric, Heinrich, Frits, Lee, Michael R. F., Willems, Kim

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Servicescape irritants and customer satisfaction: The moderating role of shopping motives and involvement von Demoulin, Nathalie, Willems, Kim

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Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall von Van Kerrebroeck, Helena, Brengman, Malaika, Willems, Kim

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Robots and AI in retailing and consumer services von Brengman, Malaika, Willems, Kim

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From stopping to shopping: An observational study comparing a humanoid service robot with a tablet service kiosk to attract and convert shoppers von Brengman, Malaika, De Gauquier, Laurens, Willems, Kim, Vanderborght, Bram

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Special section on ‘Technology & Retail’, linked to the 26th RARCS (Tallinn, Estonia) von Willems, Kim, Brengman, Malaika

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The impact of representation media on customer engagement in tourism marketing among millennials von Willems, Kim, Brengman, Malaika, Van Kerrebroeck, Helena

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The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies von Willems, Kim, Smolders, Annelien, Brengman, Malaika, Luyten, Kris, Schöning, Johannes

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Covid-19 and mobile payment in Belgium: Closing the digital divide or just for the young, social, and impulsive? von Hellemans, Johan, Willems, Kim, Brengman, Malaika

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The Impact of In-Store Greenery on Customers von Brengman, Malaika, Willems, Kim, Joye, Yannick

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Touching the void: Exploring consumer perspectives on touch-enabling technologies in online retailing von Van Kerrebroeck, Helena, Willems, Kim, Brengman, Malaika

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How customers motive attributions impact intentions to use an interactive kiosk in-store von van de Sanden, Stephanie, Willems, Kim, Brengman, Malaika

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Bargain effectiveness in differentiated store environments: The role of store affect, processing fluency, and store familiarity von Doucé, Lieve, Willems, Kim, Chaudhuri, Arjun

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Can’t touch this: the impact of augmented reality versus touch and non-touch interfaces on perceived ownership von Brengman, Malaika, Willems, Kim, Van Kerrebroeck, Helena

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Media richness effectiveness: Humanoid robots with or without voice, or just a tablet kiosk? von Brengman, Malaika, Willems, Kim, De Gauquier, Laurens, Vanderborght, Bram

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The impact of customer value types on customer outcomes for different retail formats von Willems, Kim, Leroi-Werelds, Sara, Swinnen, Gilbert

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Together or alone: Should service robots and frontline employees collaborate in retail-customer interactions at the POS? von De Gauquier, Laurens, Willems, Kim, Cao, Hoang-Long, Vanderborght, Bram, Brengman, Malaika

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