Beyond brand personality. A multidimensional perspective of self-congruence von Fens, Meike, Wilkie, Dean C. H., Rao Hill, Sally

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Does the type of attribute matter? Examining whether underlying factors explain product attribute preference von Wilkie, Dean C. H., Johnson, Lester W., Chin, Wynne W.

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The existence of double jeopardy within the order of entry effect von Wilkie, Dean C. H., Johnson, Lester W.

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The line extension dilemma: Greater difference or similarity to existing products? von Wilkie, Dean C H, Johnson, Lester W, White, Lesley

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Towards successful diversity initiatives: the importance of building audience connectedness von Burgess, Amelie J., Wilkie, Dean C. H., Dolan, Rebecca

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Overcoming late entry: the importance of entry position, inferences and market leadership von Wilkie, Dean C.H., Johnson, Lester W., White, Lesley

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Is there a negative relationship between the order-of-brand entry and market share? von Wilkie, Dean C. H., Johnson, Lester W.

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Strategies used to defend pharmaceutical brands from generics von Wilkie, Dean C.H, Johnson, Lester W, White, Lesley

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Inclusivity in Advertising: A Typology Framework for Understanding Consumer Reactions von Wilkie, Dean Charles Hugh, Burgess, Amelie Jay, Mirzaei, Abas, Dolan, Rebecca M.

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The impact of low-price brands on the order of entry advantage von Wilkie, Dean C.H., Johnson, Lester W., White, Lesley

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BAY 43-9006 exhibits broad spectrum oral antitumor activity and targets the RAF/MEK/ERK pathway and receptor tyrosine kinases involved in tumor progression and angiogenesis von WILHELM, Scott M, CARTER, Christopher, CAO, Yichen, SHUJATH, Jaleel, GAWLAK, Susan, EVELEIGH, Deepa, ROWLEY, Bruce, LI LIU, ADNANE, Lila, LYNCH, Mark, AUCLAIR, Daniel, TAYLOR, Ian, TANG, Liya, GEDRICH, Rich, VOZNESENSKY, Andrei, RIEDL, Bernd, POST, Leonard E, BOLLAG, Gideon, TRAIL, Pamela A, WILKIE, Dean, MCNABOLA, Angela, HONG RONG, CHEN, Charles, XIAOMEI ZHANG, VINCENT, Patrick, MCHUGH, Mark

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New Insights on the Pathogenesis and Treatment of Crystal Arthritis von Richette, P., McCarthy, G., Doherty, M., Husted, H., Jameson, S., Reed, M., Murray Brunt, A., Bosworth, A., Buch, M., Symmons, D., Row, I., Dawes, P., Bower, P., Porter, T., Sanders, T., Nio Ong, B., Cheraghi-Sohi, S., Kennedy, A., Morden, A., Rogers, A., Richardson, J., Stevenson, F., Weinman, J., Cordingley, L., Dean, S., Hosking, D. J., Aihie Sayer, A., Compston, J., Mukhtyar, C., Bruce, I., Thachil, J., Wilkie, R., Black, D. C., Gunnyeon, B., Walker, D., Higginbottom, A., Flurey, C. A., Hewlett, S., Ricketts, B., Gordon, C.

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