Adolescent‐Parent Interaction in Family Decision Making von Palan, Kay M., Wilkes, Robert E.

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A Structural Modeling Approach to the Measurement and Meaning of Cognitive Age von Wilkes, Robert E.

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When Consumers Complain: A Path Analysis of the Key Antecedents of Consumer Complaint Response Estimates von Singh, Jagdip, Wilkes, Robert E

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Household life-cycle stages, transitions, and product expenditures von Wilkes, R.E. (Texas Tech University, Lubbock, TX.)

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Purchasing decisions in non-traditional households: the case of lesbian couples von Wilkes, Robert E., Laverie, Debra A.

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On the meaning and measurement of religiosity in consumer research von Wilkes, Robert E, Burnett, John J, Howell, Roy D

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Hispanics and Blacks in Television Commercials von Wilkes, Robert E., Valencia, Humberto

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A Note on Generic Purchaser Generalizations and Subcultural Variations von Wilkes, Robert E., Valencia, Humberto

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Fraudulent Behavior by Consumers von Wilkes, Robert E.

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Shopping-related characteristics of mexican-Americans and blacks von Wilkes, Robert E., Valencia, Humberto

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Household life-cycle stages, transitions, and product expend von Wilkes, Robert E

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Husband-Wife Influence in Purchase Decisions: A Confirmation and Extension von Wilkes, Robert E.

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How Valid are Product Descriptions and Protocols in Choice Experiments? von Smead, Raymond J., Wilcox, James B., Wilkes, Robert E.

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Consumer perceptions of product warranties and their implications for retail strategy von Wilkes, Robert E., Wilcox, James B.

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On the Validity and Reliability of Direct Similarity Judgments: A Comment von Wilkes, Robert E., Wilcox, James B.

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Recent FTC Actions: Implications for the Advertising Strategist von Wilkes, Robert E., Wilcox, James B.

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The Changing American Family: Characteristics and Research Challenges von Wilkes, Robert E

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A Proposed Framework for Parent-Adolescent Interaction in Family Decision Making von Palan, Kay M, Wilkes, Robert E

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Fraudulent Behavior by Consumers: The other Side of Fraud in the Marketplace: Consumer-Initiated Fraud against Business von Wilkes, Robert E.

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A Note on Generic Purchaser Generalizations and Subcultural Variations von Wilkes, Robert E., Valencia, Humberto

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