Positioning for Advantage: Techniques and Strategies to Grow Brand Value von Whitler, Kimberly A

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Research in marketing strategy von Morgan, Neil A., Whitler, Kimberly A., Feng, Hui, Chari, Simos

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The Top Management Team: Conceptualization, Operationalization, and a Roadmap for Scholarship von Krause, Ryan, Roh, Joseph, Whitler, Kimberly A.

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Marketing Capabilities in International Marketing von Morgan, Neil A., Feng, Hui, Whitler, Kimberly A.

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When CEO Pay Becomes a Brand Problem von Besharat, Ali, Whitler, Kimberly A., Kashmiri, Saim

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Upper echelons research in marketing von Whitler, Kimberly A., Lee, Ben, Krause, Ryan, Morgan, Neil A.

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The enterprise activism risk model: How good intentions can jeopardize business success von Whitler, Kimberly A., Barta, Thomas

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When and How Board Members with Marketing Experience Facilitate Firm Growth von Whitler, Kimberly A., Krause, Ryan, Lehmann, Donald R.

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POWER TO THE PRINCIPALS! AN EXPERIMENTAL LOOK AT SHAREHOLDER SAY-ON-PAY VOTING von KRAUSE, RYAN, WHITLER, KIMBERLY A., SEMADENI, MATTHEW

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Set Up to Fail von Whitler, Kimberly A, Tazzia, Ed, Mann, Stephen

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An exploration of how boards of directors impact chief marketing officer performance: Insights from the field von Whitler, Kimberly A.

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The influence of the board of directors on outside-in strategy von Whitler, Kimberly A., Puto, Christopher P.

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Exogenous brand crises: brand infection and contamination von Whitler, Kimberly A., Besharat, Ali, Kashmiri, Saim

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The impact of boards of directors on chief marketing officer performance: Framing and research agenda von Whitler, Kimberly A., Lee, Ben, Young, Sarah

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The criticality of CMO-CIO alignment von Whitler, Kimberly A., Boyd, D. Eric, Morgan, Neil A.

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Why the Influence of Women on Boards Still Lags von Whitler, Kimberly A, Henretta, Deborah A

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Customer Relationship Stage and the Use of Picture-Dominant versus Text-Dominant Advertising: A Field Study von Lewis, Michael, Whitler, Kimberly A., Hoegg, JoAndrea

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How Marketers Choose College Athlete Influencers von Whitler, Kimberly A, Twente, Graham

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Chief marketing officer pay: The revenue growth consequences of employing internal and external benchmarks von Feng, Hui, Whitler, Kimberly A., Wiles, Michael A.

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The Impact of Cyber Attacks On Brand Image: Why Proactive Marketing Expertise Is Needed for Managing Data Breaches von Whitler, Kimberly A., Farris, Paul W.

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