Implications of Using Male and Female Voices in Commercials: An Exploratory Study von Whipple, Thomas W., McManamon, Mary K.

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Like Me ... Like Me Not: The Role of Physician Likability on Service Evaluations von Jayanti, Rama K., Whipple, Thomas W.

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Validity of the Nursing Diagnosis of Relocation Stress Syndrome von Mallick, M Joan, Whipple, Thomas W

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A taxonomy of information technology-enhanced pricing strategies von Dixit, Ashutosh, Whipple, Thomas W., Zinkhan, George M., Gailey, Edward

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Market orientation, strategic flexibility, and performance: implications for services providers von Javalgi, Rajshekhar (Raj) G, Whipple, Thomas W, Ghosh, Amit K, Young, Robert B

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Service Strategies for Higher Educational Institutions Based on Student Segmentation von Ghosh, Amit K., Javalgi, Rajshekhar, Whipple, Thomas W.

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Do the Management Components of Supply Chain Management Affect Logistics Performance? von Moberg, Christopher R., Whipple, Thomas W., Cutler, Bob D., Speh, Thomas W.

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The effects of aging on brand attitude measurement von Jayanti, Rama K, McManamon, Mary K, Whipple, Thomas W

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Business Ethics Judgments: A Cross-Cultural Comparison von Whipple, Thomas W., Swords, Dominic F.

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Student Trust and its Antecedents in Higher Education von Ghosh, Amit K., Whipple, Thomas W., Bryan, Glenn A.

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Managing Patient Care with Clinical Pathways: A Practical Application von Edick, Victoria W., Whipple, Thomas W.

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Group Tour Management: Does Good Service Produce Satisfied Customers? von Whipple, Thomas W., Thach, Sharon V.

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How Estimates Of Share Of Voice (SOV) Affect Advertising Budgeting Decisions von Whipple, Thomas W., Walcer, Lou

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Variation among Multidimensional Scaling Solutions: An Examination of the Effect of Data Collection Differences von Whipple, Thomas W.

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Assessment of Real Estate Brokerage Service Quality with a Practicing Professional’s Instrument von Seiler, Vicky L., Webb, James R., Whipple, Thomas W.

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Tuition Elasticity of the Demand for Higher Education among Current Students: A Pricing Model von Bryan, Glenn A., Whipple, Thomas W.

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Female Role Portrayals in Advertising and Communication Effectiveness: A Review von Whipple, Thomas W., Courtney, Alice E.

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Student Trust and Its Antecedents in Higher Education von Ghosh, Amit K., Whipple, Thomas W., Bryan, Glenn A.

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Using the analytic hierarchy process to assess gender differences in the evaluation of microcomputer vendors von Whipple, Thomas W, Simmons, Karen A

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Is industrial advertising sexist? von Reese, Nancy A., Whipple, Thomas W., Courtney, Alice E.

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