Marketing ecosystem: An outside-in view for sustainable advantage von Zhang, Jonathan Z., Watson IV, George F.

Volltext

Corporate Sociopolitical Activism and Firm Value von Bhagwat, Yashoda, Warren, Nooshin L., Beck, Joshua T., Watson, George F.

Volltext

Endogeneity and marketing strategy research: an overview von Rutz, Oliver J., Watson, George F.

Volltext

Dynamic Relationship Marketing von Zhang, Jonathan Z., Watson, George F., Palmatier, Robert W., Dant, Rajiv P.

Volltext

International Market Entry Strategies: Relational, Digital, and Hybrid Approaches von Watson, George F., Weaven, Scott, Perkins, Helen, Sardana, Deepak, Palmatier, Robert W.

Volltext

Building, measuring, and profiting from customer loyalty von Watson, George F., Beck, Joshua T., Henderson, Conor M., Palmatier, Robert W.

Volltext

The Evolution of Marketing Channels: Trends and Research Directions von Watson, George F., Worm, Stefan, Palmatier, Robert W., Ganesan, Shankar

Volltext

Validation of a Next-Generation Sequencing Assay for Clinical Molecular Oncology von Cottrell, Catherine E, Al-Kateb, Hussam, Bredemeyer, Andrew J, Duncavage, Eric J, Spencer, David H, Abel, Haley J, Lockwood, Christina M, Hagemann, Ian S, O’Guin, Stephanie M, Burcea, Lauren C, Sawyer, Christopher S, Oschwald, Dayna M, Stratman, Jennifer L, Sher, Dorie A, Johnson, Mark R, Brown, Justin T, Cliften, Paul F, George, Bijoy, McIntosh, Leslie D, Shrivastava, Savita, Nguyen, TuDung T, Payton, Jacqueline E, Watson, Mark A, Crosby, Seth D, Head, Richard D, Mitra, Robi D, Nagarajan, Rakesh, Kulkarni, Shashikant, Seibert, Karen, Virgin, Herbert W, Milbrandt, Jeffrey, Pfeifer, John D

Volltext