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  1. 1
    The Influence of Discount Framing towards Brand Reputation and Brand Image on Purchase Intention and Actual Behaviour in e-commerce

    The Influence of Discount Framing towards Brand Reputation and Brand Image on Purchase Intention and Actual Behaviour in e-commerce von Agmeka, Fanni, Wathoni, Ruhmaya Nida, Santoso, Adhi Setyo


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  2. 2
    The Role of Multichannel Integration, Trust and Offline-to-Online Customer Loyalty Towards Repurchase Intention: an Empirical Study in Online-to-Offline (O2O) e-commerce

    The Role of Multichannel Integration, Trust and Offline-to-Online Customer Loyalty Towards Repurchase Intention: an Empirical Study in Online-to-Offline (O2O) e-commerce von Savila, Intan Dewi, Wathoni, Ruhmaya Nida, Santoso, Adhi Setyo


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