How consumer shopping orientation influences perceived crowding, excitement, and stress at the mall von Baker, Julie, Wakefield, Kirk L.

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Planning to Make Unplanned Purchases? The Role of In‐Store Slack in Budget Deviation von Stilley, Karen M., Inman, J. Jeffrey, Wakefield, Kirk L.

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Situational price sensitivity: the role of consumption occasion, social context and income von Wakefield, Kirk L, Inman, J.Jeffrey

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I Spy a Sponsor: The Effects of Sponsorship Level, Prominence, Relatedness, and Cueing on Recall Accuracy von Wakefield, Kirk L., Becker-Olsen, Karen, Cornwell, T. Bettina

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Retrospective: the importance of servicescapes in leisure service settings von Wakefield, Kirk L., Blodgett, Jeffrey

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Modeling the consumer journey for membership services von George, Morris, Wakefield, Kirk L

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Have We Got a Deal for You: Do You Want the Good News or Bad News First? von Wakefield, Kirk L., Raghubir, Priya, Inman, J. Jeffrey

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An Examination of Construal Effects on Price Perceptions in the Advance Selling of Experience Services von Wakefield, Lane T., Wakefield, Kirk L.

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Affective Intensity and Sponsor Identification von Wakefield, Kirk L., Bennett, Gregg

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Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior von Stilley, Karen M, Inman, J. Jeffrey, Wakefield, Kirk L

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How website socialness leads to website use von Wakefield, Robin L, Wakefield, Kirk L, Baker, Julie, Wang, Liz C

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The effect of the servicescape on customers' behavioral intentions in leisure service settings von Wakefield, Kirk L, Blodgett, Jeffrey G

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The Importance of Servicescapes in Leisure Service Settings von Wakefield, Kirk L, Blodgett, Jeffrey G

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Excitement at the mall: Determinants and effects on shopping response von Wakefield, Kirk L., Baker, Julie

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Retailing hedonic consumption: A model of sales promotion of a leisure service von Wakefield, Kirk L., Barnes, James H.

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Customer response to intangible and tangible service factors von Wakefield, Kirk L., Blodgett, Jeffrey G.

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Cross-functional interface and disruption in CRM projects: Is marketing from Venus and information systems from Mars? von Cooper, Marjorie J., Gwin, Carol F., Wakefield, Kirk L.

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THE PERVASIVE EFFECTS OF SOCIAL INFLUENCE ON SPORTING EVENT ATTENDANCE von Wakefield, Kirk L.

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Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior von Stilley, Karen M., Inman, J. Jeffrey, Wakefield, Kirk L.

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Situational influences on service quality evaluations von Strombeck, Stephen D, Wakefield, Kirk L

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