Insights into the impact of online physician reviews on patients' decision making: randomized experiment von Grabner-Kräuter, Sonja, Waiguny, Martin K J

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Advances in Advertising Research XIV: Harder, Better, Faster, Stronger: Advertising and Communication Between Immediacy and Sustainability von Vignolles, Alexandra, Waiguny, Martin K. J

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Consumer perceptions of sustainability labels for alternative food networks von Teufer, Birgit, Martin KJ Waiguny, Grabner-Kräuter, Sonja

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Advances in Advertising Research (Vol. XI): Designing and Communicating Experience von Waiguny, Martin K. J, Rosengren, Sara

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Children’s consumption culture development through Christmas myths: ethical implications von Kennedy, Ann-Marie, Waiguny, Martin K.J., Lockie, Maree Alice

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Changemanagement in turbulenten Zeiten: Möglichkeiten und Grenzen klassischer Modelle in der Praxis von Latzke, Markus, Waiguny, Martin, Radauer, Alfred

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The persuasive power of advergames: A content analysis focusing on persuasive mechanisms in advergames von Roettl, Johanna, Waiguny, Martin, Terlutter, Ralf

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Analyzing Verbal Content of Political Spots in the 2020 U.S. Presidential Election von Khang, Hyoungkoo

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The Effects of Social Media Firestorms on Company Reputation and Consumer Behavior: The Case of Reported Hostile Versus Benevolent Sexism von Afroditi, Antoniou, Leonidas, Hatzithomas, Eirini, Tsichla, Elli, Vlachopoulou, Christina, Boutsouki

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The Power of Threat and Efficacy in Green Communication: Is Threat Still Effective? von Young, Kai-Yi, Okazaki, Shintaro, Wang, Fatima

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Let’s Dance a Little Bit: The Effect of Dance Scenes in Commercials on Brand Attitude von Brauckmann, Nadine, Gierl, Heribert

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An Eye-Tracking Analysis of Visual Attention in the Emotionally Appealing Commercial von Pajuranta, Katariina, Hakala, Ulla, Ahonen, Jarmo J.

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Entertainment in News Media Brands: Development of a Structural Model in the USA and India that Leads to Positive Intention to Purchase Online News von Riskos, Kyriakos, Leonidas, Hatzithomas, Dekoulou, Paraskevi, Fotiadis, Thomas

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Marketing Client Perceptions of the Advertising Agency Development Process: Understanding Dispositional and Situational Attributions von Koslow, Scott, O’Connor, Huw, Calderwood, Richard, Kilgour, Mark

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Content Analysis of the Level of Hegemonic Masculine Traits in Ghanaian Alcohol Advertisements von Bonsu-Owu, Henry Kojo, Roca, David

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What Kind of Crisis Communication Messages Benefit Corporate Reputation on High and Minimal Responsibility Case? von Hatakeyama, Yoshitomo

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Gender-Neutral Pronouns and Consumers’ Microaggressions Towards “Them” von Nishat, Tasnim, Aghakhani, Hamed

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Changemanagement in turbulenten Zeiten von Latzke, Markus, Waiguny, Martin, Radauer, Alfred

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Spoiled for Choice: Consumer Confusion in Internet-Based Mass Customization von Kurt Matzler, Martin Waiguny, Johann Füller

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Consumer Differences in Chilling Effects von Strycharz, Joanna, Segijn, Claire M.

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