Vintage Marketing Differentiation: The Origins of Marketing and Branding Strategies von Williams, Robert L., Jr, Williams, Helena A

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Market Orientation and Innovators' Success: an Exploration of the Influence of Customer and Competitor Orientation von Lewrick, Michael, Omar, Maktoba, Williams, Jr, Robert L

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Branding strategy and consumer high-technology product von Hamann, Danilo, Williams, Robert L, Omar, Maktoba

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A Process Map for Creating a 6+ Gastro-cluster Network: Facilitating Sustainable Gastronomic Destination Development in Africa and the World von Helena A. Williams, Robert L. Williams Jr

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Experiencing-the-Experience: An Examination of the Significance of Infrastructure, Co-creation and Co-branding within the Transnational Gastronomic Tourism Industry von WILLIAMS, Helena A, WILLIAMS JR., ROBERT L, OMAR, MAKTOBA

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Runway logic: "Y" Generation Y prefer fashion brand over country-of-origin von Tjandra, Nathalia C, OMAR, MAKTOBA, WILLIAMS JR., ROBERT L, Ensor, John

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Applying brand management to higher education through the use of the Brand Flux Model™ - the case of Arcadia University von Williams, Robert L., Omar, Maktoba

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Sourcing or selling: the Value Flame at the Base of the Pyramid von Williams, Robert L, Omar, Maktoba, Ensor, John

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CASE STUDY Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods von Williams, Jr, Robert L., Omar, Maktoba

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Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods von OMAR, MAKTOBA, WILLIAMS JR., ROBERT L

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Photo Acknowledgments von Williams, Robert L., Jr, Williams, Helena A

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Appendix B: Slogan Game von Williams, Robert L., Jr, Williams, Helena A

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Research Acknowledgments von Williams, Robert L., Jr, Williams, Helena A

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Appendix A: Innovation Theories von Williams, Robert L., Jr, Williams, Helena A

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Perception von Williams, Robert L., Jr, Williams, Helena A

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Intro von Williams, Robert L., Jr, Williams, Helena A

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Vintage Marketing Differentiation Categories and Groupings von Williams, Robert L., Jr, Williams, Helena A

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Place von Williams, Robert L., Jr, Williams, Helena A

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The Marketing Differentiation Process von Williams, Robert L., Jr, Williams, Helena A

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Vintage Marketing Differentiation Applied Today von Williams, Robert L., Jr, Williams, Helena A

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