Emotions and Consumer Behavior von Williams, Patti

Volltext

Conceptualizing brand purpose and considering its implications for consumer eudaimonic well‐being von Williams, Patti, Escalas, Jennifer Edson, Morningstar, Andrew

Volltext

Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions von Ramanathan, Suresh, Williams, Patti

Volltext

Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures von Aaker, Jennifer L., Williams, Patti

Volltext

Feeling Like My Self: Emotion Profiles and Social Identity von Coleman, Nicole Verrochi, Williams, Patti

Volltext

Smiling Signals Intrinsic Motivation von Cheng, Yimin, Mukhopadhyay, Anirban, Williams, Patti

Volltext

So bad it's good: When and why consumers prefer bad options von Weingarten, Evan, Bhattacharjee, Amit, Williams, Patti

Volltext

Looking for my self: Identity-driven attention allocation von Coleman, Nicole Verrochi, Williams, Patti

Volltext

Healing the Grieving Heart: A Journey toward Wholeness von Williams, Patti

Volltext

Do you Think Maybe They're Compensating for Something? But Why and How? New Insights into Compensatory Consumption von Williams, Patti

Volltext

Age‐Related Differences in Responses to Emotional Advertisements von Williams, Patti, Drolet, Aimee

Volltext

Retracted: Identity Threats, Compensatory Consumption, and Working Memory Capacity: How Feeling Threatened Leads to Heightened Evaluations of Identity-Relevant Products von Coleman, Nicole Verrochi, Williams, Patti, Morales, Andrea C

Volltext

Identity Threats, Compensatory Consumption, and Working Memory Capacity: How Feeling Threatened Leads to Heightened Evaluations of Identity-Relevant Products von COLEMAN, NICOLE VERROCHI, WILLIAMS, PATTI, MORALES, ANDREA C.

Volltext

Attention, Attitudes, and Action: When and Why Incidental Fear Increases Consumer Choice von COLEMAN, NICOLE VERROCHI, WILLIAMS, PATTI, MORALES, ANDREA C., WHITE, ANDREW EDWARD

Volltext

A Feature-Based Approach to Assessing Advertisement Similarity von Schweidel, David A., Bradlow, Eric T., Williams, Patti

Volltext

Can Mixed Emotions Peacefully Coexist? von Williams, Patti, Aaker, Jennifer L.

Volltext

Retracted: Attention, Attitudes, and Action: When and Why Incidental Fear Increases Consumer Choice von Coleman, Nicole Verrochi, Williams, Patti, Morales, Andrea C, White, Andrew Edward

Volltext

Predisposing Customers to Be More Satisfied by Inducing Empathy in Them von Davis, Cassandra, Jiang, Li, Williams, Patti, Drolet, Aimee, Gibbs, Brian J.

Volltext

Age-Related Differences in Responses to Affective vs. Rational Ads for Hedonic vs. Utilitarian Products von Drolet, Aimee, Williams, Patti, Lau-Gesk, Loraine

Volltext

Preface von Gneezy, Ayelet, Griskevičius, Vlad, Williams, Patti

Volltext