Understanding the Consumers’ Personal Characteristics as the Starting Point for Targeted Marketing von Vukasović, Tina

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Creating a marketing mix model for the marketing of medical devices through public procurement von Vukasović, Tina, Sluga, Anita

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An Empirical Investigation of Brand Equity: A Cross-Country Validation Analysis von Vukasović, Tina

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Buying decision-making process for poultry meat von Vukasovi, Tina

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Searching for competitive advantage with the brand extension process von Vukasovi, Tina

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Searching for competitive advantage with the aid of the brand potential index von Vukasovi, Tina

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Consumers’ Knowledge about Product’s Country-of-Origin and Its Impact upon Sensorical Product Evaluation von Vukasović, Tina

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Identifying Elements for a Successful Approach to Applying Projects von Vidmar, Urška, Vukasović, Tina

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The Expansion of the Brand through the Establishment of the Mobile Kitchen System von Vukasović, Tina, Korez, Bojana, Porekar Petelin, Sonja

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