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    Gaming times four: How does customer participation shape consumer brand identification during the new product creation process A conceptual model proposal

    Gaming times four: How does customer participation shape consumer brand identification during the new product creation process A conceptual model proposal von Vilkaitis, Karolis, Jakutis, Laurynas, Correia, Ricardo

    Veröffentlicht in Procedia computer science

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    The effect of consumer participation during the new product development process on consumer brand identification: A gaming industry study

    The effect of consumer participation during the new product development process on consumer brand identification: A gaming industry study von Correia, Ricardo Fontes, Jakutis, Lauryas, Vilkaitis, Karolis, Survilaitė, Eimantė, Venciute, Dominika, Sousa, João Paulo Pereira

    Veröffentlicht in Business strategy & development

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