A teachers’ orientation approach to understand the university teacher-student relationship von Küster-Boluda, Inés, Vila-López, Natalia

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Barriers to export: the power of organisational factors von Vila López, Natalia

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Do experiential events create city brand? von Lopez, Natalia Vila, Boluda, Ines Kuster, Aguilar, J. Trinidad Marin

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TICS-Formación efectiva en ventas: sector asegurado mexicano von Küster Boluda, Inés, Vila López, Natalia, Escamilla Santana, Miguel Ángel

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Tourists' perceptions, emotions, and attitudes during a mega sport event von Aragonés-Jericó, Cristina, Vila-López, Natalia, Küster-Boluda, Inés

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Segmentación del turista deportivo: el caso del espectador de la Fórmula 1 von Aragonés Jericó, Cristina, Küster Boluda, Inés, Vila López, Natalia

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B2B value co-creation influence on engagement: Twitter analysis at international trade show organizer von Geldres-Weiss, Skania, Küster-Boluda, Inés, Vila-López, Natalia

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Export Barriers and Strategic Grouping von López, Natalia Vila

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Designing a Low-Fat Food Packaging: Comparing Consumers' Responses in Virtual and Physical Shopping Environments von Vila-López, Natalia, Kuster-Boluda, Ines, Alacreu-Crespo, Adrian

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EDUCATIONAL BRANDING IN PRIVATE SPANISH UNIVERSITIES: BUILDING BRANDS THAT THE PUBLIC FALL IN LOVE WITH von Casanoves-Boix, Javier, Küster-Boluda, Inés, Vila-López, Natalia

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Event-brand transfer in an entertainment service: experiential marketing von Vila-López, Natalia, Rodríguez-Molina, MaCarmen

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A bibliometric analysis on packaging research: towards sustainable and healthy packages von Vila-Lopez, Natalia, Küster-Boluda, Inés

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Conduce la internacionalización al éxito de una empresa familiar?: aplicación al sector textil von López, Natalia Vila, Boluda, Inés Küster

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Opinion leaders on sporting events for country branding von Vila-López, Natalia, Küster-Boluda, Ines

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Consumers' physiological and verbal responses towards product packages: Could these responses anticipate product choices? von Vila-López, Natalia, Küster-Boluda, Inés

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Adolescents’ food packaging perceptions. Does gender matter when weight control and health motivations are considered? von Vila-López, Natalia, Kuster-Boluda, Ines

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Is marketing investment similar cross-industry? von Sydney-Hilton, Erika, Vila-López, Natalia

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Commercial versus technical cues to position a new product: Do hedonic and functional/healthy packages differ? von Vila-López, Natalia, Küster-Boluda, Inés

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Sharing-collaborative economy in tourism: A bibliometric analysis and perspectives for the post-pandemic era von Vila-Lopez, Natalia, Küster-Boluda, Inés

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A century of research on complaints: longitudinal bibliometric analysis of WoS (1900-2019) von Küster-Boluda, Amparo, Vila-López, Natalia, Küster-Boluda, Inés

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