The Devil might wear Prada, but Narcissus wears counterfeit Gucci! How social adjustive functions influence counterfeit luxury purchases von Ngo, Liem Viet, Northey, Gavin, Tran, Quan, Septianto, Felix

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Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures von Gregory, Gary D., Ngo, Liem Viet, Karavdic, Munib

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Entrepreneurial orientation and social ties in transitional economies von Luu, Ngoc, Ngo, Liem Viet

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In Search of Innovation and Customer-related Performance Superiority: The Role of Market Orientation, Marketing Capability, and Innovation Capability Interactions von Ngo, Liem Viet, O'Cass, Aron

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Achieving customer satisfaction in services firms via branding capability and customer empowerment von O'Cass, Aron, Viet Ngo, Liem

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Innovation and business success: The mediating role of customer participation von Ngo, Liem Viet, O'Cass, Aron

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Effective sense-and-respond strategies: Mediating roles of exploratory and exploitative innovation von Ngo, Liem Viet, Bucic, Tania, Sinha, Ashish, Lu, Vinh Nhat

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Relationship marketing in Vietnam: an empirical study von Nguyen Hau, Le, Viet Ngo, Liem

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Examining the Firm's Value Creation Process: A Managerial Perspective of the Firm's Value Offering Strategy and Performance von O'Cass, Aron, Ngo, Liem Viet

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Creating superior customer value for B2B firms through supplier firm capabilities von O'Cass, Aron, Ngo, Liem Viet

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Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas von O'Cass, Aron, Heirati, Nima, Ngo, Liem Viet

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Turning lurkers into innovation agents: An interactionist perspective of self-determinant theory von Nguyen, Tuyet-Mai, Viet Ngo, Liem, Paramita, Widya

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Hubristic pride & prejudice: The effects of hubristic pride on negative word-of-mouth von Septianto, Felix, Northey, Gavin, Chiew, Tung Moi, Ngo, Liem Viet

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Cross-functional knowledge sharing, coordination and firm performance: The role of cross-functional competition von Nguyen, Nguyen Phong, Ngo, Liem Viet, Bucic, Tania, Phong, Nguyen Dong

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When do-good meets empathy and mindfulness von Nguyen, Thi Nguyet Que, Ngo, Liem Viet, Surachartkumtonkun, Jiraporn

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Realising the value of knowledge resources and capabilities: an empirical study von Nguyen, Thi Nguyet Que, Ngo, Liem Viet, Northey, Gavin, Siaw, Christopher Agyapong

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Reimagining How Meaningfulness Can be Reconciled With Marketing von Viet Ngo, Liem, Bagozzi, Richard P.

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Turning brand credibility into positive word-of-mouth: integrating the signaling and social identity perspectives von An, Jake, Do, Diem Khac Xuan, Ngo, Liem Viet, Quan, Tran Ha Minh

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Value synergy and value asymmetry in relationship marketing programs von Luu, Ngoc, Ngo, Liem Viet, Cadeaux, Jack

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Market orientation versus innovative culture: two routes to superior brand performance von O'Cass, Aron, Viet Ngo, Liem

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