Understanding Customer Experience Throughout the Customer Journey von Lemon, Katherine N., Verhoef, Peter C.

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Digital transformation: A multidisciplinary reflection and research agenda von Verhoef, Peter C., Broekhuizen, Thijs, Bart, Yakov, Bhattacharya, Abhi, Qi Dong, John, Fabian, Nicolai, Haenlein, Michael

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Loyalty Formation for Different Customer Journey Segments von Herhausen, Dennis, Kleinlercher, Kristina, Verhoef, Peter C., Emrich, Oliver, Rudolph, Thomas

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From Multi-Channel Retailing to Omni-Channel Retailing: Introduction to the Special Issue on Multi-Channel Retailing von Verhoef, Peter C, Kannan, P.K, Inman, J. Jeffrey

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Omni-channel retailing: some reflections von Verhoef, Peter C.

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Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value von Beckers, Sander F. M., van Doorn, Jenny, Verhoef, Peter C.

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Marketing perspectives on digital business models: A framework and overview of the special issue von Verhoef, Peter C., Bijmolt, Tammo H.A.

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Drivers of and Barriers to Organic Purchase Behavior von Van Doorn, Jenny, Verhoef, Peter C.

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Device Switching in Online Purchasing: Examining the Strategic Contingencies von de Haan, Evert, Kannan, P.K., Verhoef, Peter C., Wiesel, Thorsten

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Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development von Verhoef, Peter C.

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Customer Engagement as a New Perspective in Customer Management von Verhoef, Peter C., Reinartz, Werner J., Krafft, Manfred

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Understanding the Marketing Department's Influence within the Firm von Verhoef, Peter C., Leeflang, Peter S. H.

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Customer Experience Creation: Determinants, Dynamics and Management Strategies von Verhoef, Peter C., Lemon, Katherine N., Parasuraman, A., Roggeveen, Anne, Tsiros, Michael, Schlesinger, Leonard A.

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The Quest for Citations: Drivers of Article Impact von Stremersch, Stefan, Verniers, Isabel, Verhoef, Peter C.

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The effects of customer equity drivers on loyalty across services industries and firms von Ou, Yi-Chun, Verhoef, Peter C., Wiesel, Thorsten

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Customer Engagement Behavior: Theoretical Foundations and Research Directions von van Doorn, Jenny, Lemon, Katherine N., Mittal, Vikas, Nass, Stephan, Pick, Doreén, Pirner, Peter, Verhoef, Peter C.

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Willingness to pay for organic products: Differences between virtue and vice foods von van Doorn, Jenny, Verhoef, Peter C.

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Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products von Risselada, Hans, Verhoef, Peter C., Bijmolt, Tammo H.A.

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Challenges and solutions for marketing in a digital era von Leeflang, Peter S.H., Verhoef, Peter C., Dahlström, Peter, Freundt, Tjark

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Understanding consumers' multichannel choices across the different stages of the buying process von Gensler, Sonja, Verhoef, Peter C., Böhm, Martin

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