Consumer Brand Managers' Job Stress, Job Satisfaction, Perceived Performance and Intention to Leave von Veloutsou, Cleopatra A., Panigyrakis, George G.

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Brand managers' interfaces in different consumer goods industries von Panigyrakis, George G, Veloutsou, Cleopatra A

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Brand managers' expected and perceived responsibilities in the automobile industry von Veloutsou, C A

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Brand teams and the brand management structure in pharmaceutical and other fast-moving consumer goods companies von Veloutsou, Cleopatra A., Panigyrakis, George G.

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Sex-related differences of public relations managers in consumer goods companies in Greece and Italy von Panigyrakis, George G, Veloutsou, Cleopatra A

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All customers are not treated equally: Financial exclusion in isolated Greek islands von Panigyrakis, George G, Theodoridis, Prokopis K, Veloutsou, Cleopatra A

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Problems and Future of the Brand Management Structure in the Fast Moving Consumer Goods Industry: The Viewpoint of Brand Managers in Greece von Panigyrakis, George G., Veloutsou, Cleopatra A.

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Voluntary or Involuntary? Legal and HR implications for an occupational health and safety voluntary code of practice for SMEs von Marshall, Verena, Pedigo, Kerry

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Sexrelated differences of public relations managers in consumer goods companies in Greece and Italy von Panigyrakis, George G., Veloutsou, Cleopatra A.

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Brand evaluation, satisfaction and trust as predictors of brand loyalty: the mediator-moderator effect of brand relationships von Veloutsou, Cleopatra

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Working consumers: Co-creation of brand identity, consumer identity and brand community identity von Black, Iain, Veloutsou, Cleopatra

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Enlightening the brand building–audience response link von Veloutsou, Cleopatra

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Beyond technology acceptance: Brand relationships and online brand experience von Morgan-Thomas, Anna, Veloutsou, Cleopatra

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Creating and managing participative brand communities: The roles members perform von Veloutsou, Cleopatra, Black, Iain

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Digital ecosystem and consumer engagement: A socio-technical perspective von Morgan-Thomas, Anna, Dessart, Laurence, Veloutsou, Cleopatra

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Don’t make me hate you, my love! Perceived brand betrayal and the love-becomes-hate phenomenon von Tolunay, Asli, Veloutsou, Cleopatra

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Correction to: Enlightening the brand building–audience response link von Veloutsou, Cleopatra

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Mapping brand community research from 2001 to 2021: Assessing the field's stage of development and a research agenda von Veloutsou, Cleopatra, Liao, Junyun

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Consumer engagement in online brand communities: a social media perspective von Dessart, Laurence, Veloutsou, Cleopatra, Morgan-Thomas, Anna

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Augmenting brand community identification for inactive users: a uses and gratification perspective von Dessart, Laurence, Veloutsou, Cleopatra

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