Stigma in marketing and consumer research: A literature review and research agenda von Rocha, Rodolfo Rodrigues, Veloso, Andres Rodriguez

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Productive and repressive power: The influence of gender norms on parents' decisions on children's consumption von Lopes, Lealis Vaz Meleiro, Veloso, Andres Rodriguez, Ferraz, Sofia Batista

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Concept of innovation in low-income market von Nogami, Vitor Koki da Costa, Vieira, Francisco Giovanni David, Veloso, Andres Rodriguez

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Consuming intimate apparel: A Brazilian transgender discourse von Rocha, Rodolfo Rodrigues, Veloso, Andres Rodriguez, Falcão, Roberto Flores, Rossini, Giovanna Giacon, Collalto, Beatriz Toriello, Lopes, Larissa dos Santos, Batista, Giovanna Zamboni

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Innovation in the subsistence marketplace: an analysis considering multiple concepts and approaches von Nogami, Vitor Koki da Costa, Veloso, Andres Rodriguez

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Rapport-building in luxury fashion retail: a collectivist culture case von Sresnewsky, Katherine Braun Galvão Bueno, Yojo, Angela Satiko, Veloso, Andres Rodriguez, Torresi, Laura

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On foot, in the shopping cart or in the buggy: the influence of children on supermarket shopping von Nogami, Vitor Koki da Costa, Pépece, Olga Maria Coutinho, Medeiros, Juliana, Veloso, Andres Rodriguez

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Dysfunctional consumer behavior: Proposition of a measurement scale von Oliveira, Marilia Lara Marcondes Machado de, Veloso, Andres Rodriguez

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Effect of Victories and Defeats on the Attitude of Soccer Fans: a Study Concerning Pitchman, Involvement and Fanaticism von Fleury, Fernando A, da Costa Nogami, Vitor Koki, Mazzon, Jose Afonso, Veloso, Andres Rodriguez

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Conceito de inovação no mercado de baixa renda von Nogami, Vitor Koki da Costa, Vieira, Francisco Giovanni David, Veloso, Andres Rodriguez

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Segmentation and Positioning in the Brazilian Kids Market: A Case Study on the Bottom of the Pyramid von Andres Rodriguez Veloso, Marcos Cortez Campomar

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Hora do Recreio: A Relação de Crianças e Adolescentes com os Alimentos na Perspectiva do Bem-Estar Alimentar von Rocha, Rodolfo Rodrigues, Chaim, Daniel Faria, Veloso, Andres Rodriguez

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GREEN PRODUCTS: A CROSS-CULTURAL STUDY OF ATTITUDE, INTENTION AND PURCHASE BEHAVIOR von Ferraz, Sofia Batista, Buhamra, Cláudia, Laroche, Michel, Veloso, Andres Rodriguez

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Consumer-company identification: development and validation of a scale von Hildebrand, Diogo Fajardo Nunes, Fernandes, Daniel Von Der Heyde, Veloso, Andres Rodriguez, Slongo, Luiz Antonio

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OS ATRIBUTOS VALORIZADOS POR CRIANÇAS E ADOLESCENTES NA ESCOLHA DE DESTINOS TURÍSTICOS von Carneiro, Marta Maria Cunha, Veloso, Andres Rodriguez, Ferraz, Sofia Batista, Campomar, Marcos Cortez

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Representacao visual do ato da compra para a crianca de familias de alta renda von Veloso, Andres Rodriguez, Hildebrand, Diogo Fajardo Nunes

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Vulnerabilidade da Criança no Varejo: Um Estudo Sob a Perspectiva da Pesquisa Transformativa do Consumidor von Barbosa, Ohana Trajano, Veloso, Andres Rodriguez

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Desenvolvimento de um Framework de Adoção da Inovação no Mercado de Baixa Renda von Nogami, Vitor Koki da Costa, Veloso, Andres Rodriguez

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Online advertising disclaimers in unregulated markets: use of disclaimers by multinational and local companies in the Brazilian toy industry von Veloso, Andres Rodriguez, Hildebrand, Diogo, Sresnewsky, Katherine Braun Galvão Bueno

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GREEN PRODUCTS: A CROSS-CULTURAL STUDY OF ATTITUDE, INTENTION AND PURCHASE BEHAVIOR von Ferraz, Sofia Batista, Buhamra, Claudia, Laroche, Michel, Veloso, Andres Rodriguez

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