Know Thy Avatar: The Unintended Effect of Virtual-Self Representation on Behavior von Yoon, Gunwoo, Vargas, Patrick T.

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Heme as a Magnificent Molecule with Multiple Missions: Heme Determines Its Own Fate and Governs Cellular Homeostasis von Furuyama, Kazumichi, Kaneko, Kiriko, V., Patrick D. Vargas

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A Practical Guide to Experimental Advertising Research von Vargas, Patrick T., Duff, Brittany R. L., Faber, Ronald J.

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Feeling happier when paying more: Dysfunctional counterfactual thinking in consumer affect von Yoon, Sukki, Vargas, Patrick T.

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Seeing Without Looking: The Effects of Hemispheric Functioning on Memory for Brands in Computer Games von Yoon, Gunwoo, Vargas, Patrick T.

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Mood effects on eyewitness memory: Affective influences on susceptibility to misinformation von Forgas, Joseph P., Laham, Simon M., Vargas, Patrick T.

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Development of a Scale to Measure Team Brand Associations in Professional Sport von Ross, Stephen D., James, Jeffrey D., Vargas, Patrick

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Hypoxia decreases the expression of the two enzymes responsible for producing linear and cyclic tetrapyrroles in the heme biosynthetic pathway von Vargas, Patrick D, Furuyama, Kazumichi, Sassa, Shigeru, Shibahara, Shigeki

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Ban the Sunset? Nonpropositional Content and Regulation of Pharmaceutical Advertising von Biegler, Paul, Vargas, Patrick

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Police Endorse Color-Blind Racial Beliefs More Than Laypersons von Hughes, Cris E., Hunter, Carla D., Vargas, Patrick T., Schlosser, Michael D., Malhi, Ripan S.

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“In-depth” incidental exposure: How processing difficulty and processing style affect evaluations of transparent overlay images von Oh, Sangdo, Yoon, Sukki, Vargas, Patrick

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Product visuals and consumers' selective exposure: The role of thought generation and cognitive motivation von Ryu, Sann, Vargas, Patrick

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Feeling Is Believing: Evaluative Conditioning and the Ethics of Pharmaceutical Advertising von Biegler, Paul, Vargas, Patrick

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The Chromatin Remodelling Enzymes SNF2H and SNF2L Position Nucleosomes adjacent to CTCF and Other Transcription Factors von Wiechens, Nicola, Singh, Vijender, Gkikopoulos, Triantaffyllos, Schofield, Pieta, Rocha, Sonia, Owen-Hughes, Tom

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Using Partially Structured Attitude Measures to Enhance the Attitude-Behavior Relationship von Vargas, Patrick T., von Hippel, William, Petty, Richard E.

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Trait as Default: Extraversion, Subjective Well-Being, and the Distinction Between Neutral and Positive Events von Robinson, Michael D, Solberg, Emily Crawford, Vargas, Patrick T, Tamir, Maya

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“In-depth” incidental exposure von Oh, Sangdo, Yoon, Sukki, Vargas, Patrick

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Disasters, hope and globalization: exploring self-identification with global consumer culture in Japan von Okazaki, Shintaro, Taylor, Charles R, Vargas, Patrick, Henseler, Jörg

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The Subtle Influence of Check and X Marks: How Symbolic Markings Influence Judgment von Yoon, Gunwoo, Vargas, Patrick

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Consumer confusion of percent differences von Kruger, Justin, Vargas, Patrick

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