The Effectiveness of Branded Mobile Phone Apps von Bellman, Steven, Potter, Robert F., Treleaven-Hassard, Shiree, Robinson, Jennifer A., Varan, Duane

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Synced ads: effects of mobile ad size and timing von Brechman, Jean M., Varan, Duane, Wooley, Brooke, Bellman, Steven

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Brand safety: the effects of controversial video content on pre-roll advertising von Bellman, Steven, Abdelmoety, Ziad H.S., Murphy, Jamie, Arismendez, Shruthi, Varan, Duane

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Viewing time as a cross-media metric: Comparing viewing time for video advertising on television and online von Bellman, Steven, Beal, Virginia, Wooley, Brooke, Varan, Duane

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The effectiveness of advergames compared to television commercials and interactive commercials featuring advergames von Bellman, Steven, Kemp, Anna, Haddad, Hanadi, Varan, Duane

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Program-Ad Matching and Television Ad Effectiveness:A Reinquiry Using Facial Tracking Software von Bellman, Steven, Wooley, Brooke, Varan, Duane

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How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption von Bellman, Steven, Rask, Amy, Varan, Duane

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A humor typology to identify humor styles used in sitcoms von Juckel, Jennifer, Bellman, Steven, Varan, Duane

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Can muted video advertising be as effective as video advertising with sound? von Bellman, Steven, Arismendez, Shruthi, Varan, Duane

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The effectiveness of various video ad-choice formats von Bellman, Steven, Potter, Robert F., Robinson, Jennifer A., Varan, Duane

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The Residual Impact of Avoided Television Advertising von Bellman, Steven, Schweda, Anika, Varan, Duane

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How TV sponsorship can help television spot advertising von Bellman, Steven, Murphy, Jamie, Arismendez, Shruthi Vale, Varan, Duane

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The effects of social TV on television advertising effectiveness von Bellman, Steven, Robinson, Jennifer A., Wooley, Brooke, Varan, Duane

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Interactive TV advertising: iTV ad executional factors von Bellman, Steven, Schweda, Anika, Varan, Duane

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Viewing Angle Matters-Screen Type Does Not von Bellman, Steven, Schweda, Anika, Varan, Duane

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Modeling Self-Selection Bias in Interactive-Communications Research von Bellman, Steven, Varan, Duane

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Using Internet Behavior to Deliver Relevant Television Commercials von Bellman, Steven, Murphy, Jamie, Treleaven-Hassard, Shiree, O'Farrell, James, Qiu, Lili, Varan, Duane

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FOCUS GROUP APPARATUS AND SYSTEM von Varan, Duane

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Interactive Branded Overlays von Brechman, Jean, Bellman, Steven, Schweda, Anika, Varan, Duane

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How Brands Should Communicate During COVID-19: Creative, context are paramount in pandemic-era advertising efforts von Varan, Duane

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