Mind-Set Metrics in Market Response Models: An Integrative Approach von SRINIVASAN, SHUBA, VANHUELE, MARC, PAUWELS, KOEN

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Advertising’s sequence of effects on consumer mindset and sales: A comparison across brands and product categories von Valenti, Albert, Yildirim, Gokhan, Vanhuele, Marc, Srinivasan, Shuba, Pauwels, Koen

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Effects of Affective Language on Perceived Helpfulness of Online Reviews von Georgiev, Nikolay, Vanhuele, Marc

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Where do customer loyalties really lie, and why? Gender differences in store loyalty von Audrain-Pontevia, Anne-Françoise, Vanhuele, Marc

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What Is the Best Strategy to Track the Price of Your Shopping Basket? von Sokolova, Tatiana, Vanhuele, Marc

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ÉDITORIAL von Vanhuele, Marc

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Creativity and e-advertising: A Qualitative Study of Art Directors' Creative Processes von Fourquet-Courbet, Marie-Pierre, Courbet, Didier, Vanhuele, Marc

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Analyzing the Memory Impact of Advertising Fragments von Pham, Michel Tuan, Vanhuele, Marc

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Why Familiar Stimuli Are Better Linked. A Study on the Cognitive Dynamics Linking Recognition and the Mere Exposure Effect von Vanhuele, Marc

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Mere Exposure and the Cognitive-Affective Debate Revisited von Vanhuele, Marc

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Out of Mind Influence: Incidental and Implicit Effects on Memory von Holden, Stephen, Vanhuele, Marc

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Subtle Communication Effects of Incidental and Uninvolving Exposure to Advertising Fragments von Vanhuele, Marc, Pham, Michel Tuan

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Probability Models for Duration: The Data Don′t Tell the Whole Story von Vanhuele, Marc, Dekimpe, Marnik G., Sharma, Sunil, Morrison, Donald G.

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How Web Banner Designers Work: The Role of Internal Dialogues, Self-Evaluations, and Implicit Communication Theories von Courbet, Didier, Fourquet-Courbet, Marie-Pierre, Vanhuele, Marc

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LES EFFETS PERSUASIFS DE L'E-PUBLICITÉ PERÇUE « SANS CONSCIENCE » EN VISION PERIPHERIQUE. IMPLICATIONS POUR LES RECHERCHES SUR LA RÉCEPTION DES MÉDIAS von COURBET, Didier, VANHUELE, Marc, LAVIGNE, Frédéric

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How Web Banner Designers Work: The Role of Internal Dialogues, Self-Evaluations, and Implicit Communication Theories von Fourquet-Courbet, Marie-Pierre, Courbet, Didier, Vanhuele, Marc

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MESURE ET ANALYSE DE LA MULTI-FIDÉLITÉ AUX MAGASINS: Panorama des mesures du comportement de changement de magasin Les mesures utilisées dans la pratique Les approches de modélisat... von BALAGUÉ, CHRISTINE, Vanhuele, Marc, DAUDIGEOS, LAURENCE, DRÈZE, XAVIER

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Specification and empirical evaluation of a cluster-asymmetry market share model von Abeele, Piet Vanden, Gijsbrechts, Els, Vanhuele, Marc

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Examining Medical Decision Making from a Marketing Perspective von Kahn, Barbara E., Greenleaf, Eric, Irwin, Julie R., Isen, Alice M., Levin, Irwin P., Luce, Mary Frances, Pontes, Manuel C. F., Shanteau, James, Vanhuele, Marc, Young, Mark J.

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EFFETS PERSUASIFS DE L'E-PUBLICITÉ PERÇUE « SANS CONSCIENCE » EN VISION PÉRIPHÉRIQUE. IMPLICATIONS POUR LES RECHERCHES SUR LA RÉCEPTION DES MÉDIAS von Courbet, Didier, Lavigne, Frédéric, Vanhuele, Marc

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