Competitor Orientation and the Evolution of Business Markets von Bendle, Neil, Vandenbosch, Mark

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A construal level account of when consumers prefer to spend loyalty points over money von Bagga, Charan K., Nastasoiu, Alina, Bendle, Neil T., Vandenbosch, Mark

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Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program von Nastasoiu, Alina, Bendle, Neil T., Bagga, Charan K., Vandenbosch, Mark, Navarro, Salvador

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An Empathy‐Helping Perspective on Consumers’ Responses to Fund‐Raising Appeals von Fisher, Robert J., Vandenbosch, Mark, Antia, Kersi D.

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Capturing the Evolution of Customer–Firm Relationships: How Customers Become More (or Less) Valuable Over Time von Mark, Tanya, Lemon, Katherine N., Vandenbosch, Mark, Bulla, Jan, Maruotti, Antonello

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Competing with loyalty: How to design successful customer loyalty reward programs von Nastasoiu, Alina, Vandenbosch, Mark

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Perceived variance and preference for sequences of outcomes von Dolansky, Eric, Vandenbosch, Mark

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Customer Migration Patterns: Evidence from a North American Retailer von Mark, Tanya, Lemon, Katherine N., Vandenbosch, Mark

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Revealed preference in online reviews: Purchase verification in the tablet market von He, Jiaxiu, Wang, Xin, Vandenbosch, Mark B., Nault, Barrie R.

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Evidence that user-generated content that produces engagement increases purchase behaviours von Malthouse, Edward C., Calder, Bobby J., Kim, Su Jung, Vandenbosch, Mark

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Project Complexity and Efforts to Reduce Product Development Cycle Time von Clift, Thomas B, Vandenbosch, Mark B

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Opportunism Knocks von Vandenbosch, Mark, Sapp, Stephen

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Research Report: Richness Versus Parsimony in Modeling Technology Adoption Decisions--Understanding Merchant Adoption of a Smart Card-Based Payment System von Plouffe, Christopher R, Hulland, John S, Vandenbosch, Mark

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Loyalty Point Spending and Stockpiling – A Construal Perspective von Bagga, Charan K, Nastasoiu, Alina, Bendle, Neil, Vandenbosch, Mark

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Eating Your Own Lunch: Protection Through Preemption von Nault, Barrie R, Vandenbosch, Mark B

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Research Report: Disruptive Technologies--Explaining Entry in Next Generation Information Technology Markets von Nault, Barrie R, Vandenbosch, Mark B

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Price sequences, perceived variability, and choice von Dolansky, Eric, Vandenbosch, Mark

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Business marketing in master's programs: A part of fabric von Barclay, Donald W, Deutscher, Terry H, Vandenbosch, Mark H

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A Reply to "Business Marketing in Master's Programs: A Part of the Fabric", But What If the Suit Differs? von Barclay, Donald W., Deutscher, Terry H., Vandenbosch, Mark H.

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Intermediating technologies and multi-group adoption: a comparison of consumer and merchant adoption intentions toward a new electronic payment system von Plouffe, Christopher R, Vandenbosch, Mark, Hulland, John

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