The multidimensional nature and brand impact of user-generated ad parodies in social media von Vanden Bergh, Bruce G., Lee, Mira, Quilliam, Elizabeth T., Hove, Thomas

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Creativity is ...: A metaphoric model of the creative thought process von Stuhlfaut, Mark W., Vanden Bergh, Bruce G.

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What's Bad in an Ad: Thirty Years of Opinion from Ad Age's “Ads-We-Can-Do-Without” Letters von Bergh, Bruce G. Vanden, Rifon, Nora J., Ziske, Molly Catherine

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An Information Content Comparison of Magazine Ads across a Response Continuum from Direct Response to Institutional Advertising von James, E. Lincoln, Vanden Bergh, Bruce G.

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Volkswagen as "Little Man" von Vanden Bergh, Bruce G.

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Can You Sell Subliminal Messages to Consumers? von Block, Martin P., Vanden Bergh, Bruce O.

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Internal Agency Relationships: Account Services and Creative Personnel von Vanden Bergh, Bruce G., Smith, Sandra J., Wicks, Jan L.

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Puffery and Magazine Ad Readership von Bruce G. Vanden Bergh, Reid, Leonard N.

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How Many Creative Alternatives to Generate? von Vanden Bergh, Bruce G., Reid, Leonard N., Schorin, Gerald A.

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Sound Advice on Brand Names von Vanden Bergh, Bruce G, Collins, Janay, Schultz, Myrna, Adler, Keith

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On the information content of advertising. “General” versus direct response magazine advertisements von James, E. Lincoln, Bergh, Bruce G. Vanden

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Use of Linguistic Characteristics with Various Brand-Name Styles von Vanden Bergh, Bruce G, Adler, Keith E, Oliver, Lauren

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Does source affect response to direct advocacy print advertisements? von Reid, Leonard N., Soley, Lawrence C., Vander Bergh, Bruce G.

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The Temptation to Puff: Puffery in Automotive Advertising, 1930 to 1980 von Vanden Bergh, Bruce G, Krugman, Dean M, Salwen, Michael B

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Local Business Press: New Phenomenon in the News Marketplace von Vanden Bergh, Bruce G, Fletcher, Alan D, Adrian, Mary A

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Blacks in Introductory Ads von Reid, Leonard N, Vanden Bergh, Bruce G

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Creative Strategy in Advertising von Vanden Bergh, Bruce G

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Current Issues and Research in Advertising von Vanden Bergh, Bruce G

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Volkswagen as "Little Man" Extended Abstract von Bergh, Bruce G. Vanden

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What Makes a Slogan Memorable and Who Remembers It von Reece, Bonnie B., Van den Bergh, Bruce G., Li, Hairong

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