The practice of sustainable fashion of luxury boutique fashion brands in Vietnam: What go right, and what go wrong von Nguyen, Khai T, Nguyen, Phuong Ngoc-Duy, Nguyen, Long Thang Van, Nayak, Rajkishore, Nguyen, Thang Q

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Social brand engagement and brand positioning for higher educational institutions: an empirical study in Sri Lanka von Perera, Charitha Harshani, Nayak, Rajkishore, Nguyen, Long Thang Van

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The impact of subjective norms, eWOM and perceived brand credibility on brand equity: application to the higher education sector von Perera, Charitha Harshani, Nayak, Rajkishore, Nguyen, Long Thang Van

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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions: Case of Vietnam and Sri Lanka von Perera, Charitha Harshani, Nayak, Rajkishore, Nguyen, Long Van Thang

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Problem-based learning and the integration of sustainable development goals von Nguyen, Long Thang Van, Cleveland, Donna, Nguyen, Chi Tran Mai, Joyce, Corinna

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The mediating role of brand knowledge on employees’ brand citizenship behaviour: Does organizational tenure matter? von Nguyen, Long Thang Van, Lu, Vinh Nhat, Hill, Sally Rao, Conduit, Jodie

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When young customers co-create value of AI-powered branded app: the mediating role of perceived authenticity von Vo, Diem-Trang, Nguyen, Long Thang Van, Dang-Pham, Duy, Hoang, Ai-Phuong

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Association Between Online Social Influence and Corporal Punishment: An Experimental Study von Duong, Hue Trong, Van Nguyen, Long Thang, Vu, Hong Tien, Trinh, Anh Thuy

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With whom do consumers interact?: Effects of online comments and perceived similarity on source credibility, content credibility, and personal risk perception von Duong, Hue Trong, Nguyen, Long Thang Van, Vu, Hong Tien

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Employee engagement in brand value co-creation: An empirical study of Vietnamese boutique hotels von Van Nguyen, Long Thang, Duy Nguyen, Phuong Ngoc, Nguyen, Thang Quyet, Nguyen, Khai The

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Collective empowerment in online communities: conceptualization, scale refinement, and validation von Nguyen, Long Thang Van, Conduit, Jodie, Lu, Vinh Nhat, Rao Hill, Sally

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Drivers of social media disengagement: a study of young consumers in Vietnam von Nguyen, Long Thang Van, Nayak, Rajkishore, Watkins, Jerry, Nguyen, Phuong Ngoc Duy

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What makes an app authentic? Determining antecedents of perceived authenticity in an AI-powered service app von Vo, Diem-Trang, Nguyen, Long Van Thang, Dang-Pham, Duy, Hoang, Ai-Phuong

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With whom do consumers interact? von Duong, Hue Trong, Nguyen, Long Thang Van, Vu, Hong Tien

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Exploring Value Co-Destruction Process in Customer Interactions with AI-Powered Mobile Applications von Diem-Trang Vo, Ai Phuong Hoang, Duy Pham Thien Dang, Long, Nguyen

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The effects of environmental regulation on the Singapore stock market von Mudalige, Priyantha, Moosa, Imad A

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The Impact of Electronic-Word-of Mouth on e-Loyalty and Consumers’ e-Purchase Decision Making Process: A Social Media Perspective von Perera, Charitha Harshani, Nayak, Rajkishore, Long, Nguyen Van Thang

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Work integrated learning in international marketing: Student insights von Lu, Vinh Nhat, Scholz, Brett, Nguyen, Long T.V.

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Engagement in online communities: implications for consumer price perceptions von Nguyen, Long T.V., Conduit, Jodie, Lu, Vinh Nhat, Rao Hill, Sally

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Discussion von Perera, Charitha Harshani, Nayak, Rajkishore, Nguyen, Long Van Thang

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