Online privacy-related predictors of Facebook usage intensity von Jordaan, Yolanda, Van Heerden, Gené

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From whence it came: Understanding source effects in consumer-generated advertising von Steyn, Peter, Ewing, Michael T., van Heerden, Gené, Pitt, Leyland F., Windisch, Lydia

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The relationship between individual-level culture and consumer decision-making styles through consumer involvement von Isaacson, Jeffrey Ian, Jordaan, Yolanda, van Heerden, Gené

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Eleven years of scholarly research in the Journal of Services Marketing von Nel, Deon, van Heerden, Gené, Chan, Anthony, Ghazisaeedi, Mehdi, Halvorson, Wade, Steyn, Peter

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Public relations roles empirically verified among public relations practitioners in Africa von Van Heerden, Gené, Rensburg, Ronél

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Global text project: new horizons in textbook marketing von Pitt, Leyland F, Nel, Deon, van Heerden, Gene, Chan, Anthony

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Product, services and technology review blogs: A proposed model to explain consumer scepticism von Van Heerden, Gené

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Product, services and technology review blogs von Gené van Heerden

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Dynamite in small packages: the engaged elite as an Facebook emerging niche market von Wiese, Melanie, Heerden, Gene Van, Maree, Tania

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Finding and utilizing opinion leaders: Social networks and the power of relationships von Van Der Merwe, R, Van Heerden, G

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Informing craft producers in South Africa: Improving visibility and product availability through market communication von Makhitha, Khathutshelo Mercy, Wiese, Melanie, Van Heerden, Gené

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Informing craft producers in South Africa von Khathutshelo Mercy Makhitha, Melanie Wiese, Gené van Heerden

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Trustworthiness of product review blogs: A source trustworthiness scale validation von Ghazisaeedi, Mehdi, Steyn, Peter, van Heerden, Gene

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Collaborating and communicating in new media - wiki's, social networks and blogs: a qualitative and quantitative approach von van Heerden, Gené

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Do b2b bloggers believe in blogs?: PR insights on blogger skepticism von van Heerden, Gené, Salehi-Sangari, Esmail, Pitt, Leyland, Caruana, Albert

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Mapping Country Wine Brand Personalities, Examples from Five Nations: An Abstract von Treen, Emily, Grant, Philip, Van Heerden, Gene, Vella, Joseph, Botha, Elsamari, Chan, Anthony

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Customer Engagement on Facebook: A Classification of Brand Fans: An Abstract von Maree, Tania, van Heerden, Gené

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Global text project new horizons in textbook marketing von Pitt, Leyland F., Nel, Deon, van Heerden, Gene, Chan, Anthony

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Addiction... or a second chance for a "third place"? von Vella, Joseph, van Heerden, Gené, Ek Styvén, Maria

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Meet the bloggers: some characteristics of serious bloggers in the Asia-Pacific region, and why PR professionals might care about them von Steyn, Peter, van Heerden, Gene, Pitt, Leyland, Boshoff, Christo

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