The Effect of National Culture on the Adoption of Innovations von van Everdingen, Yvonne M., Waarts, Eric

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The Influence of National Culture on the Adoption Status of Innovations:: An Empirical Study of Firms Across Europe von Waarts, Eric, Van Everdingen, Yvonne

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Modeling Global Spillover of New Product Takeoff von van Everdingen, Yvonne, Fok, Dennis, Stremersch, Stefan

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Towards a Further Understanding of the Antecedents of Retailer New Product Adoption von van Everdingen, Yvonne M., Sloot, Laurens M., van Nierop, Erjen, Verhoef, Peter C.

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The dynamics of factors affecting the adoption of innovations von Waarts, Eric, van Everdingen, Yvonne M., van Hillegersberg, Jos

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Gear Manufacturers as Contestants in Sports Competitions: Breeding and Branding Returns von van Everdingen, Yvonne, Hariharan, Vijay Ganesh, Stremersch, Stefan

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Fashion retailers rolling out across multi-cultural Europe von Waarts, Eric, van Everdingen, Yvonne M

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Firm Value Effects of Global, Regional, and Local Brand Divestments in Core and Non-Core Businesses von Depecik, Baris, van Everdingen, Yvonne M., van Bruggen, Gerrit H.

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What to stress, to whom and where? A cross-country investigation of the effects of perceived brand benefits on buying intentions von van der Lans, Ralf, van Everdingen, Yvonne, Melnyk, Valentyna

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Forecasting cross-population innovation diffusion: A Bayesian approach von van Everdingen, Yvonne M., Aghina, Wouter B., Fok, Dennis

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The Dutch people and the euro: A structural equations analysis relating national identity and economic expectations to attitude towards the euro von van Everdingen, Yvonne M, van Raaij, W.Fred

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Intra-firm Adoption Decisions:: Role of Inter-firm and Intra-firm Variables von van Everdingen, Yvonne, Wierenga, Berend

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Explaining attitudes towards the euro: Design of a cross-national study von Müller-Peters, Anke, Pepermans, Roland, Kiell, Guido, Battaglia, Nicole, Beckmann, Suzanne, Burgoyne, Carole, Farhangmehr, Minoo, Guzman, Gustavo, Kirchler, Erich, Koenen, Cordula, Kokkinaki, Flora, Lambkin, Mary, Lassarre, Dominique, Lenoir, Francois-Regis, Luna-Arocas, Roberto, Marell, Agneta, Meier, Katja, Moisander, Johanna, Ortona, Guido, Quintanilla, Ismael, Routh, David, Scacciati, Francesco, Uusitalo, Liisa, van Everdingen, Yvonne M., Fred van Raaij, W., Wahlund, Richard

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The dynamics of factors affecting the adoption of innovations von Waarts, Eric, van Everdingen, Yvonne M., van Hillegersberg, Jos

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MOA Topic of the Year: Digital Advertising von Toepoel, V

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Marketing of a Financial Innovation Commercial Use of the Euro by European Companies Prior to Mandatory Adoption von van Everdingen, Yvonne M, Bamossy, Gary J

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The Influence of National Culture on the Adoption Status of Innovations von Waarts, Eric, Van Everdingen, Yvonne

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Fashion retailers rolling out across multicultural Europe von Waarts, Eric, van Everdingen, Yvonne M.

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Intra-firm Adoption Decisions von van Everdingen, Yvonne, Wierenga, Berend

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An Empirical Analysis of Follower Entry Timing Decisions von Vakratsas, Demetrios, Rao, Ram C., Kalyanaram, Gurumurthy

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