Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance von Berens, Guido, van Riel, Cees B. M., van Bruggen, Gerrit H.

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Opportunities and challenges in multichannel marketing: An introduction to the special issue von Rangaswamy, Arvind, Van Bruggen, Gerrit H.

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Managing Marketing Channel Multiplicity von Van Bruggen, Gerrit H., Antia, Kersi D., Jap, Sandy D., Reinartz, Werner J., Pallas, Florian

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Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate Responses von Van Bruggen, Gerrit H., Lilien, Gary L., Kacker, Manish

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There’s an app for that! understanding the drivers of mobile application downloads von Aydin Gokgoz, Zeynep, Ataman, M. Berk, van Bruggen, Gerrit H.

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Virtual communities: A marketing perspective von de Valck, Kristine, van Bruggen, Gerrit H., Wierenga, Berend

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How Incorporating Feedback Mechanisms in a DSS Affects DSS Evaluations von Kayande, Ujwal, De Bruyn, Arnaud, Lilien, Gary L, Rangaswamy, Arvind, van Bruggen, Gerrit H

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Prediction Markets as institutional forecasting support systems von Van Bruggen, Gerrit H., Spann, Martin, Lilien, Gary L., Skiera, Bernd

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The Role of Marketing in Digital Business Platforms von Rangaswamy, Arvind, Moch, Nicole, Felten, Claudio, van Bruggen, Gerrit, Wieringa, Jaap E., Wirtz, Jochen

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Improving Decision Making by Means of a Marketing Decision Support System von van Bruggen, Gerrit H, Smidts, Ale, Wierenga, Berend

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Bridging the marketing theory–practice gap with marketing engineering von Lilien, Gary L, Rangaswamy, Arvind, van Bruggen, Gerrit H, Wierenga, Berend

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DSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. Perception von Lilien, Gary L, Rangaswamy, Arvind, Van Bruggen, Gerrit H, Starke, Katrin

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The Success of Marketing Management Support Systems von Wierenga, Berend, Van Bruggen, Gerrit H, Staelin, Richard

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If it ain’t broke, should you still fix it? Effects of incorporating user feedback in product development on mobile application ratings von Aydin Gokgoz, Zeynep, Ataman, M. Berk, van Bruggen, Gerrit H.

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The impact of channel function performance on buyer–seller relationships in marketing channels von Van Bruggen, Gerrit H., Kacker, Manish, Nieuwlaat, Chantal

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Firm Value Effects of Global, Regional, and Local Brand Divestments in Core and Non-Core Businesses von Depecik, Baris, van Everdingen, Yvonne M., van Bruggen, Gerrit H.

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DRIVERS OF MARKETING CAREER SUCCESS von Wierenga, Berend, Szymanowski, Maciej, van Bruggen, Gerrit H.

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The Integration of Marketing Problem-Solving Modes and Marketing Management Support Systems von Wierenga, Berend, van Bruggen, Gerrit H.

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The Dependent Variable in Research into the Effects of Creativity Support Systems: Quality and Quantity of Ideas von Wierenga, Berend, van Bruggen, Gerrit H.

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Broadening the perspective on marketing decision models von van Bruggen, Gerrit H., Wierenga, Berend

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