Consumer reaction to service failure and recovery: the moderating role of attitude toward complaining von Augusto de Matos, Celso, Vargas Rossi, Carlos Alberto, Teixeira Veiga, Ricardo, Afonso Vieira, Valter

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An extended theoretical model of fashion clothing involvement von Afonso Vieira, Valter

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In pursuit of an effective B2B digital marketing strategy in an emerging market von Vieira, Valter Afonso, de Almeida, Marcos Inácio Severo, Agnihotri, Raj, da Silva, Nôga Simões De Arruda Corrêa, Arunachalam, S.

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When value- and experience-related trade promotions influence retailers’ sales: the moderating role of retail format strategy and channel structure von Claro, Danny, Vieira, Valter Afonso, Agnihotri, Raj, Serer, Rafael

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The interactive effects of goal orientation and leadership style on sales performance von Domingues, Juliano, Vieira, Valter Afonso, Agnihotri, Raj

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How cashback strategies yield financial benefits for retailers: The mediating role of consumers’ program loyalty von Afonso Vieira, Valter, Agnihotri, Raj, de Almeida, Marcos Inácio Severo, Lopes, Evandro Luiz

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What makes the corporate social responsibility impact on Customer–Company identification stronger? A meta-analysis von Afonso Vieira, Valter, Wolter, Jeremy S., Falcão Araujo, Clécio, Saraiva Frio, Ricardo

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The indirect effects of performance measurement system and organizational ambidexterity on performance von Severgnini, Elizandra, Vieira, Valter Afonso, Cardoza Galdamez, Edwin Vladimir

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Perceptual differences regarding leadership between the store manager and employees and its impact on frontline sales performance: A research note von Vieira, Valter Afonso, Fernandes de Negreiros, Leticia, Agnihotri, Raj, Bakeshloo, Khashayar Afshar

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The moderating role of self-efficacy in the relationship between control systems and sales performance von Vieira, Valter Afonso, Jones, Eli, Faia, Valter da Silva, Silva, Juliano Domingues da, Negreiros, Leticia Fernandes de

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The effect of facial expression on emotional contagion and product evaluation in print advertising von Isabella, Giuliana, Vieira, Valter Afonso

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When CEO compensation plan based on risk changes firm strategic variation and strategic deviation? The moderating role of shareholder return von Severgnini, Elizandra, Vieira, Valter Afonso, Abib, Gustavo, Leonel, Ronei

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The role of self-regulatory mode on acquisition–retention ambidexterity von Vieira, Valter Afonso, Faia, Valter da Silva, Boles, James, Marioti, Bruno Rafael, Pereira, Rita Cassia

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The impact of intuition and deliberation on acquisition-retention ambidexterity and sales performance: comparing the Dual-Process and Uni-Process Models von Vieira, Valter Afonso, Faia, Valter da Silva, Gabler, Colin B., Cardoso, Rosinaldo Nunes

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The moderating effect of managers' leadership behavior on salespeople's self-efficacy von Vieira, Valter Afonso, Perin, Marcelo Gattermann, Sampaio, Claudio Hoffmann

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Relationship marketing in supply chain: an empirical analysis in the Brazilian service sector von Afonso Vieira, Valter, Monteiro, Plinio R.R., Teixeira Veiga, Ricardo

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Stimuli–organism-response framework: A meta-analytic review in the store environment von Vieira, Valter Afonso

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Overcoming over-identification: The power of organizational prestige in optimizing sales performance von Vieira, Valter Afonso, da Silva, Juliano Domingues, Gabler, Colin

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Optimising digital marketing and social media strategy: from push to pull to performance von Vieira, Valter Afonso, Severo de Almeida, Marcos Inácio, Gabler, Colin B., Limongi, Ricardo, Costa, Milena, Pires da Costa, Miriam

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Antecedents and consequences of impulse buying: a meta-analytic study von Santini, Fernando De Oliveira, Ladeira, Wagner Junior, Vieira, Valter Afonso, Araujo, Clécio Falcão, Sampaio, Claudio Hoffmann

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