BRAND EQUITY IN A DIGITAL AGE: SYSTEMATIC LITERATURE REVIEW von Dropulić, Branka, Krupka, Zoran, Vlašić, Goran

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Comparative analysis of the role of strategic orientation, strategic performance metric focus and strategic audacity in driving firm performance: family businesses vs nonfamily bus... von Vlasic, Goran

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Drivers of Customer Centricity: Role of Environmental-level, Organization-level and Department-level Variables von Vlašić, Goran, Tutek, Emanuel

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STUDENT CUSTOMER EXPERIENCE: A SYSTEMATIC LITERATURE REVIEW von Dropulić, Branka, Krupka, Zoran, Vlašić, Goran

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FINANCIJSKA PISMENOST I SPREMNOST NA UČENJE O FINANCIJAMA KAO ČIMBENICI SKLONOSTI PRIPADNIKA GENERACIJE Z PODUZETNIŠTVU I ULAGANJU NA TRŽIŠTU KAPITALA von Vlašić, Goran, Gugić, Ante, Šubić, Roman

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Factors influencing the perception of destination brand luxuriousness von Krupka, Zoran, Dobra, Andreja, Vlašić, Goran

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STAR MARKETER’S IMPACT ON THE MARKET STRATEGY CHOICE von Vlašić, Goran, Hair, Joe, Krupka, Zoran

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Understanding drivers of consumer loyalty in the banking industry: A comparative study of generation z individuals exhibiting high vs. low financial literacy von Vlašić, Goran, Keleminić, Kristijan, Šubić, Roman

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The Impact of Market-Driven vs. Market-Driving Strategies on Products’ Short-Term and Long-Term Sales Growth von Vlašić, Goran, Keleminić, Kristijan, Dropulić, Branka

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Cognitive profiles of strategic decision‐makers: Implications for exploration–exploitation strategies von Vlašić, Goran, Dabić, Marina, Krupka, Zoran

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Information hunt: The impact of product type and time pressure on choice of information source for purchase decisions von Vlasic, G, Jankovic, M, Kramo-Caluk, A

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STAR MARKETER'S IMPACT ON THE MARKET STRATEGY CHOICE/UTJECAJ "MARKETINSKIH ZVIJEZDA" NA IZBOR MARKETINSKE STRATEGIJE von Vlasic, Goran, Hair, Joe, Krupka, Zoran

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Concept of reputation: different perspectives and robust empirical understandings von Vlašić, Goran, Langer, Josef

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CONCEPT OF REPUTATION: DIFFERENT PERSPECTIVES AND ROBUST EMPIRICAL UNDERSTANDINGS/KONCEPT UGLED PODUZECA: TEORIJSKE PERSPEKTIVE I EMPIRIJSKI POKAZATELJI von Vlasic, Goran, Langer, Josef

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Analysis of Consumers' Attitudes toward Interactivity and Relationship Personalization as Contemporary Developments in Interactive Marketing Communication von Vlasic, Goran, Kesic, Tanja

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THE POWER OF INFORMATION AND COMMUNICATION CONTROL IN ICT ENVIRONMENT - WHAT INFORMATION COLLECTION / USE PRACTICES SHOULD COMPANIES IMPLEMENT TO GAIN CONSUMERS' CONFIDENCE? von Vlasic, Goran

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Information hunt: the impact of product type and time pressure on choice of information source for purchase decisions/Potraga za informacijama: utjecaj vrste proizvoda i raspoloziv... von Vlasic, Goran, Jankovic, Marko, Kramo-Caluk, Amra

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STRATEGIC COMMUNICATION RELATED TO ENVIRONMENTAL AND PACKAGING CHALLENGES: CASE OF BEVERAGE AND DAIRY INDUSTRY IN CROATIA von DRASKOVIC, NIKOLA, PAVICIC, JURICA, VLASIC, GORAN

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Mapping the Knowledge of Cybersecurity in the Manufacturing Industry von Zeba, Gordana, Dabić, Marina, Čičak, Mirjana, Vlašić, Goran, Daim, Tugrul U.

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THE POWER OF INFORMATION AND COMMUNICATION CONTROL IN ICT ENVIRONMENT – WHAT INFORMATION COLLECTION / USE PRACTICES SHOULD COMPANIES IMPLEMENT TO GAIN CONSUMERS’ CONFIDENCE? von Vlašić, Goran

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