Managing the Twin Faces of AI: A Commentary on “Is AI Changing the World for Better or Worse?” von Shankar, Venkatesh

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Are Multichannel Customers Really More Valuable? The Moderating Role of Product Category Characteristics von Kushwaha, Tarun, Shankar, Venkatesh

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How Artificial Intelligence (AI) is Reshaping Retailing von Shankar, Venkatesh

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Mobile Marketing: A Synthesis and Prognosis von Shankar, Venkatesh, Balasubramanian, Sridhar

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Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms von Vadakkepatt, Gautham, Shankar, Venkatesh, Varadarajan, Rajan

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Service Innovativeness and Firm Value von DOTZEL, THOMAS, SHANKAR, VENKATESH, BERRY, LEONARD L.

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Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions von Neslin, Scott A., Shankar, Venkatesh

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Asymmetries in the Effects of Drivers of Brand Loyalty Between Early and Late Adopters and Across Technology Generations von Lam, Shun Yin, Shankar, Venkatesh

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An Efficient Outlier Detection with Deep Learning-Based Financial Crisis Prediction Model in Big Data Environment von Venkateswarlu, Yalla, Baskar, K., Wongchai, Anupong, Gauri Shankar, Venkatesh, Paolo Martel Carranza, Christian, Gonzáles, José Luis Arias, Murali Dharan, A. R.

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Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study von Bart, Yakov, Shankar, Venkatesh, Sultan, Fareena, Urban, Glen L.

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The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication on Spending: The Importance of Activating Consumption Goal Completion von Grewal, Dhruv, Ahlbom, Carl-Philip, Noble, Stephanie M., Shankar, Venkatesh, Narang, Unnati, Nordfält, Jens

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New Product Preannouncements and Shareholder Value: Don't Make Promises You Can't Keep von Sorescu, Alina, Shankar, Venkatesh, Kushwaha, Tarun

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Demystifying Cognitive Informatics and its Applications in Brain-Computer Interface von Sharma, Prakash Chandra, Raja, Rohit, Vishwakarma, Santosh Kumar, Shankar, Venkatesh Gauri

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Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context von Lam, Shun Y., Shankar, Venkatesh, Erramilli, M. Krishna, Murthy, Bvsan

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Challenges and Opportunities in Multichannel Customer Management von Neslin, Scott A., Grewal, Dhruv, Leghorn, Robert, Shankar, Venkatesh, Teerling, Marije L., Thomas, Jacquelyn S., Verhoef, Peter C.

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Mobile App Introduction and Online and Offline Purchases and Product Returns von Narang, Unnati, Shankar, Venkatesh

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The Relative Effects of Business-to-Business (vs. Business-to-Consumer) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis von Dotzel, Thomas, Shankar, Venkatesh

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A case against the trickle-down effect in technology ecosystems von Zhang, Guanglu, Allaire, Douglas, Shankar, Venkatesh, McAdams, Daniel A

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Emerging market innovations: unique and differential drivers, practitioner implications, and research agenda von Shankar, Venkatesh, Narang, Unnati

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An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing von Shankar, Venkatesh, Parsana, Sohil

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