Creating Enduring Customer Value von Sheth, Jagdish N., Uslay, Can

Volltext

The Impact of the Slow City Movement on Place Authenticity, Entrepreneurial Opportunity, and Economic Development von Çiçek, Mesut, Ulu, Sevincgul, Uslay, Can

Volltext

Entrepreneurial marketing and firm performance: Synthesis and conceptual development von Alqahtani, Nasser, Uslay, Can

Volltext

Implications of the Revised Definition of Marketing: From Exchange to Value Creation von Sheth, Jagdish N., Uslay, Can

Volltext

Strategic Place Branding Methodologies and Theory for Tourist Attraction von Bayraktar, Ahmet, Uslay, Can

Volltext

The geopolitics of supply chains: Assessing the consequences of the Russo-Ukrainian war for B2B relationships von Sheth, Jagdish N., Uslay, Can

Volltext

Global Place Branding Campaigns across Cities, Regions, and Nations von Bayraktar, Ahmet, Uslay, Can

Volltext

Marketing/entrepreneurship interface research priorities (2023–2026) von Alqahtani, Nasser, Uslay, Can

Volltext

The role of market orientation, relational capital, and internationalization speed in foreign market exit and re-entry decisions under turbulent conditions von Yayla, Serdar, Yeniyurt, Sengun, Uslay, Can, Cavusgil, Erin

Volltext

An empirical examination of consumer co-creation process von Lee, Kyungwon, Uslay, Can, Yeniyurt, Sengun

Volltext

Entrepreneurial marketing and firm performance: scale development, validation, and empirical test von Alqahtani, Nasser, Uslay, Can, Yeniyurt, Sengun

Volltext

Is Advertising Stuck in the Middle? A Commentary von Uslay, Can

Volltext

The mediating role of mindful entrepreneurial marketing (MEM) between production and consumption von Uslay, Can, Erdogan, Emine

Volltext

Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies von Karniouchina, Ekaterina V., Uslay, Can, Erenburg, Grigori

Volltext

THE VARYING ROLE OF SOCIAL TIES ON TEAM PERFORMANCE: EVIDENCE FROM THE MARKETING CLASSROOM von Kutlubay, Omer Cem, Uslay, Can

Volltext

Make, buy, borrow or crowdsource? The evolution and future of outsourcing von Malhotra, Naresh K, Uslay, Can

Volltext

Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing von Whalen, Peter, Uslay, Can, Pascal, Vincent J., Omura, Glenn, McAuley, Andrew, Kasouf, Chickery J., Jones, Rosalind, Hultman, Claes M., Hills, Gerald E., Hansen, David J., Gilmore, Audrey, Giglierano, Joe, Eggers, Fabian, Deacon, Jonathan

Volltext

An Empirical Examination of the “Rule of Three”: Strategy Implications for Top Management, Marketers, and Investors von Uslay, Can, Altintig, Z. Ayca, Winsor, Robert D

Volltext

The Varying Returns to Diversification Along the Value Chain von Karniouchina, Ekaterina, Carson, Stephen J., Moore, William L., Sarangee, Kumar R., Uslay, Can

Volltext

Mindfulness, indigenous knowledge, indigenous innovations and entrepreneurship von Capel, Celine

Volltext