‘Masstige’ marketing: A review, synthesis and research agenda von Kumar, Ajay, Paul, Justin, Unnithan, Anandakuttan B.

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Masstige marketing in 2023 and beyond: An introduction to the special issue on masstige marketing von Unnithan, Anandakuttan B., Laroche, Michel, Kumar, Ajay

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Role of affect in marketplace rumor propagation von Sudhir, Subin, Unnithan, Anandakuttan B

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An Empirical Investigation of Mobile Banking Adoption in Developing Countries von Pavithran, Raju, Varaprasad, G, Sridharan, R, Unnithan, Anandakuttan B

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Marketplace rumor sharing among young consumers: the role of anxiety and arousal von Sudhir, Subin, Unnithan, Anandakuttan B

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Resolving complaints online: development and validation of customers' perceived webcare scale von S, Sreejesh, Paul, Justin, Unnithan, Anandakuttan B

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Consumption to compensate for the feeling of “loss of ownership of self” Women’s journeys through the liminal transitions of marriage von G. P., Ranjitha, Unnithan, Anandakuttan B., Belk, Russell W.

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The Role of Theoretical Breadth and Student Engagement in the Use of Case Methods in Marketing Pedagogy von Sudhir, Subin, Unnithan, Anandakuttan B

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Self and Identity of Being an Ideal Woman: An Exploratory Qualitative Study von Ranjitha G.P., Unnithan, Anandakuttan B.

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Measuring Consumer Motivations to Share Rumors: Scale Development von Sudhir, Subin, Unnithan, Anandakuttan B

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Internet Banking Adoption by the Customers of Private Sector Banks in India von Varaprasad, G, Sridharan, R, Unnithan, Anandakuttan B

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Exploring the relationship between emotionality and product star ratings in online reviews von Ramachandran, Rahul, Sudhir, Subin, Unnithan, Anandakuttan B.

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An Empirical Investigation on Credit Card Adoption in India von G.Varaprasad, Chandran, Kailas Sree, Sridharan, R, Unnithan, Anandakuttan B

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Number of Scale Points and Data Characteristics: An Experimental Investigation von Unnithan, Anandakuttan B.

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An Empirical Study to Identify the Factors Influencing the Customer Satisfaction of ATMs in India von Kumar, R Muthu, Varaprasad, G, Sridharan, R, Unnithan, Anandakuttan B

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Note from the Guest Editor

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Anatolia - Data, Indonesia and India von Burhanudin Burhanudin, Anandakuttan B. Unnithan

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sentiment in customer reviews von B Unnithan, Anandakuttan

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Overcoming the Perceived Performance Inferiority of Sustainable Product: An Abstract von Balaji, G., Unnithan, Anandakuttan B.

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Pleasure versus Healthiness in Multi-Ingredient Sustainable Foods: How Centrality Influences Performance: An Abstract von Balaji, G., Unnithan, Anandakuttan B.

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