Altruism as a motivation to volunteer von Unger, Lynette S.

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The potential for using humor in global advertising von UNGER, LYNETTE S.

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On the Meaning of Leisure: An Investigation of Some Determinants of the Subjective Experience von Unger, Lynette S., Kernan, Jerome B.

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The Use of Nostalgia in Television Advertising: A Content Analysis von Unger, Lynette S

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EMERGING POSITIONING STRATEGIES IN GLOBAL MARKETING von Domzal, Teresa, Unger, Lynette

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Observations: A cross-cultural study on the affect-based mod von Unger, Lynette S

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OBSERVATIONS: A CROSS-CULTURAL STUDY ON THE AFFECT-BASED MODEL OF HUMOR IN ADVERTISING von UNGER, LYNETTE S

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"The Role of Voluntarism in Providing Collective Goods For Household Production" von Unger, Lynette S

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"Consumer Research for the Global Market: Segments and Themes" von Unger, Lynette S, Domzal, Teresa J

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"Judgements of Verbal Versus Pictorial Presentations of Products With Functional and Aesthetic Features" von Domzal, Teresa J, Unger, Lynette S

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Media Politics: The News Strategies of Presidential Campaigns, Arterton, F. Christopher. Lexington, MA: Lexington Books, 1984. 220 Pp. $27.00 von Unger, Lynette S.

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Media Politics: The News Strategies of Presidential Campaigns von Unger, Lynette S.

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Leisure and the QOL Construct: A Review and Some Modest Proposals von Unger, Lynette S, Kernan, Jerome B

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The Impact of Negative and Positive Information on Source Credibility In A Field Setting von Klebba, Joanne M, Unger, Lynette S

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Book reviews von Sackmary, Bejamin, Hoyer, Wayne D., Browning, John M., Mulvihill, Donald F., Peterson, Robin, Bellenger, Danny N., Dale Molander, Dean J., King, Robert L., Samiee, Saeed, Horton, Raymond L., Unger, Lynette S., Hansz, James E.

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Evaluation of natural killer cell assay performance on shipped blood specimens von Querec, Troy D., Abrams, Joseph, Stewart, Jennifer J., Barnes, Zachary, Balbin, Elizabeth, Klimas, Nancy, Fletcher, Mary Ann, Brown, Lynette, Bertolli, Jeanne, Unger, Elizabeth R.

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