Understanding brand performance measures: using Dirichlet benchmarks von Ehrenberg, Andrew S.C., Uncles, Mark D., Goodhardt, Gerald J.

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Designing research with in-built differentiated replication von Uncles, Mark D., Kwok, Simon

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Validation and sufficiency von East, Robert, Uncles, Mark D, Romaniuk, Jenni, Lomax, Wendy

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Directions in higher education: A marketing perspective von Uncles, Mark D.

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Characteristics of successful employer brands von Moroko, Lara, Uncles, Mark D

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Bringing sensory anthropology to consumer research von Scott, Rebecca O, Uncles, Mark D

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Customer loyalty and customer loyalty programs von Uncles, Mark D, Dowling, Grahame R, Hammond, Kathy

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Hear nothing, do nothing: The role of word of mouth in the decision-making of older consumers von East, Robert, Uncles, Mark D., Lomax, Wendy

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Measuring the impact of positive and negative word of mouth: A reappraisal von East, Robert, Uncles, Mark D., Romaniuk, Jenni, Lomax, Wendy

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Patterns of store patronage in urban China von Uncles, Mark D., Kwok, Simon

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Reply to commentary on designing research with in-built differentiated replication von Uncles, Mark D., Kwok, Simon

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The complexity of surveying web participation von Page, Kelly L., Uncles, Mark D.

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Employer branding and market segmentation von Moroko, Lara, Uncles, Mark D

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Improving agent-based models of diffusion von East, Robert, Uncles, Mark D, Romaniuk, Jenni, Lomax, Wendy

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Perceptions of web knowledge and usability: When sex and experience matter von Page, Kelly L., Robson, Matthew J., Uncles, Mark D.

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Good customers: The value of customers by mode of acquisition von Uncles, Mark D., East, Robert, Lomax, Wendy

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A temporal analysis of behavioural brand loyalty among urban Chinese consumers von Uncles, Mark D., Wang, Chao, Kwok, Simon

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In praise of retrospective surveys von East, Robert, Uncles, Mark D.

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Market share is correlated with word-of-mouth volume von Uncles, Mark D., East, Robert, Lomax, Wendy

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Researching market orientation and business performance von Uncles, Mark D.

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