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  1. 1
    Measuring the Sources and Outcomes of Customer-Based Brand Equity in a Service Industry

    Measuring the Sources and Outcomes of Customer-Based Brand Equity in a Service Industry von Uford, Imoh, Duh, Helen Inseng


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  2. 2
    Electronic banking application and Sterling Bank customers’ adoption: issues, challenges and benefits

    Electronic banking application and Sterling Bank customers’ adoption: issues, challenges and benefits von Uford, Imoh C.


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    Measuring the Sources and Outcomes of Customer-Based Brand Equity in a Service Industry

    Measuring the Sources and Outcomes of Customer-Based Brand Equity in a Service Industry von Uford, Imoh C, Duh, Helen Inseng


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  4. 4
    Measuring the Contributions of Sources of Employee-Based Brand Equity to the Market Performance of Deposit Money Banks in Nigeria

    Measuring the Contributions of Sources of Employee-Based Brand Equity to the Market Performance of Deposit Money Banks in Nigeria von Etim, Glory S., Uford, Imoh C.


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