Customer Experience Creation: Determinants, Dynamics and Management Strategies von Verhoef, Peter C., Lemon, Katherine N., Parasuraman, A., Roggeveen, Anne, Tsiros, Michael, Schlesinger, Leonard A.

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The Effect of Expiration Dates and Perceived Risk on Purchasing Behavior in Grocery Store Perishable Categories von Tsiros, Michael, Heilman, Carrie M.

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An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free Gifts von Laran, Juliano, Tsiros, Michael

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Lowering the Minimum Donation Amount Increases Consumer Purchase Likelihood of Products Associated with Cause-Related Marketing Campaigns von Tsiros, Michael, Irmak, Caglar

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Understanding the co-creation effect: when does collaborating with customers provide a lift to service recovery? von Roggeveen, Anne L., Tsiros, Michael, Grewal, Dhruv

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The Contingent Nature of the Symbolic Associations of Visual Design Elements: The Case of Brand Logo Frames von FAJARDO, TATIANA M., ZHANG, JIAO, TSIROS, MICHAEL

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Effects of Expiration Date-Based Pricing on Brand Image Perceptions von Theotokis, Aristeidis, Pramatari, Katerina, Tsiros, Michael

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Releasing the Regret Lock: Consumer Response to New Alternatives after a Sale von Tsiros, Michael

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Regret: A Model of Its Antecedents and Consequences in Consumer Decision Making von Tsiros, Michael, Mittal, Vikas

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The Effect of Compensation on Repurchase Intentions in Service Recovery von Grewal, Dhruv, Roggeveen, Anne L., Tsiros, Michael

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How Mere Manager Response Influences Product Evaluations von Yuen, Vincentia, Tsiros, Michael

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Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time von Villanova, Daniel, Bodapati, Anand V., Puccinelli, Nancy M., Tsiros, Michael, Goodstein, Ronald C., Kushwaha, Tarun, Suri, Rajneesh, Ho, Henry, Brandon, Renee, Hatfield, Cheryl

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Ending a Price Promotion: Retracting It in One Step or Phasing It out Gradually von Tsiros, Michael, Hardesty, David M.

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When More Is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts von Chen, Haipeng (Allan), Marmorstein, Howard, Tsiros, Michael, Rao, Akshay R.

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Smartphone Bias: When Consumers Unnecessarily Avoid Smartphones von Yuen, Vincentia, Townsend, Claudia, Tsiros, Michael

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Attribute-Level Performance, Satisfaction, and Behavioral Intentions over Time: A Consumption-System Approach von Mittal, Vikas, Kumar, Pankaj, Tsiros, Michael

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Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time von Villanova, Daniel, Bodapati, Anand V., Puccinelli, Nancy, Tsiros, Michael, Goodstein, Ronald, Kushwaha, Tarun, Suri, Rajneesh, Ho, Henry, Brandon, Renee, Hatfield, Cheryl

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The Role of Attributions in Customer Satisfaction: A Reexamination von Tsiros, Michael, Mittal, Vikas, Ross, Jr, William T.

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Effect of Regret on Post-choice Valuation: The Case of More Than Two Alternatives von Tsiros, Michael

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How Commitment Influences the Termination of B2B Exchange Relationships von Tsiros, Michael, Ross, William T., Mittal, Vikas

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