Sport team loyalty: integrating relationship marketing and a hierarchy of effects von Tsiotsou, Rodoula H

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In-home service consumption: A systematic review, integrative framework and future research agenda von Tsiotsou, Rodoula H., Boukis, Achilleas

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Introducing relational dialectics on actor engagement in the social media ecosystem von Tsiotsou, Rodoula H

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Rate my firm: cultural differences in service evaluations von Tsiotsou, Rodoula H

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Delineating transformative value creation through service communications: an integrative framework von Tsiotsou, Rodoula H., Diehl, Sandra

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A service ecosystem experience-based framework for sport marketing von Tsiotsou, Rodoula H.

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Segmenting soccer spectators by attachment levels: a psychographic profile based on team self-expression and involvement von Alexandris, K., Tsiotsou, Rodoula H.

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Display advertising: the role of context and advertising appeals from a resistance perspective von Tsiotsou, Rodoula H., Hatzithomas, Leonidas, Wetzels, Martin

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The social aspects of consumption as predictors of consumer loyalty: Online vs offline services von Tsiotsou, Rodoula H

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Theory generation from literature reviews: A methodological guidance von Tsiotsou, Rodoula H., Koles, Bernadett, Paul, Justin, Loureiro, Sandra Maria Correia

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Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness von Tzoumaka, Eugenia, Tsiotsou, Rodoula H., Siomkos, George

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Delineating the effect of market orientation on services performance: a component-wise approach von Tsiotsou, Rodoula H.

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To do or not to do? A typology of ethical dilemmas in services (TEDS) von Tsiotsou, Rodoula H., Kabadayi, Sertan, Leigh, Jennifer, Bayuk, Julia, Horton, Brent J.

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Developing a service research agenda in sports von Tsiotsou, Rodoula H.

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Measuring the patronage intentions among football fans: the role of corporate social responsibility, brand credibility and brand equity von Mansouri, Hossein, Rasaee Rad, Abdullah, Tsiotsou, Rodoula H., Md Husin, Maizaitulaidawati

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Testing a Hierarchy of Effects Model of Sponsorship Effectiveness von Alexandris, Kostas, Tsiotsou, Rodoula H., James, Jeffrey D.

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The role of social and parasocial relationships on social networking sites loyalty von Tsiotsou, Rodoula H.

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Understanding the effects of market orientation and e-marketing on service performance von Tsiotsou, Rodoula H, Vlachopoulou, Maria

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Investigating the role of enduring and situational involvement with the program context on advertising effectiveness von Tsiotsou, Rodoula H.

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A framework for innovative service design von Furrer, Olivier, Sudharshan, D., Tsiotsou, Rodoula H., Liu, Ben S.

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