Inspire me to purchase: Consumers’ personal control and preference for underdog brand positioning von Tang, Yangyi (Eric), Tsang, Alex S.L.

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Linking sports sponsorship with purchase intentions: Team performance, stars, and the moderating role of team identification von Ngan, Heidi M.K., Prendergast, Gerard P., Tsang, Alex S.L.

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Impact of firms׳ policies on Chinese industrial purchasers׳ ethical decision making von Zhuang, Guijun, Herndon, Neil C., Tsang, Alex S.L.

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Explaining socially responsible consumption von Prendergast, Gerard Paul, Tsang, Alex S.L

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A Study on Ethically Problematic Selling Methods in China with a Broaden Concept of Gray-marketing von Zhuang, Guijun, Tsang, Alex S. L.

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Making your online voice loud: the critical role of WOM information von Huang, Minxue, Cai, Fengyan, Tsang, Alex S.L, Zhou, Nan

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Power, conflict, and cooperation: The impact of guanxi in Chinese marketing channels von Zhuang, Guijun, Xi, Youmin, Tsang, Alex S.L.

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Does culture affect evaluation expressions?: A cross‐cultural analysis of Chinese and American computer game reviews von Tsang, Alex S.L., Prendergast, Gerard

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The misforecasted spoiler effect: Underlying mechanism and boundary conditions von Yan, Dengfeng, Tsang, Alex S.L.

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Is a “star” worth a thousand words?: The interplay between product‐review texts and rating valences von Tsang, Alex S.L., Prendergast, Gerard

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Recovery strategy for group service failures: The interaction effects between recovery modes and recovery dimensions von Zhou, Yuanyuan, Huang, Minxue, S.L. Tsang, Alex, Zhou, Nan

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The Impact of Buyers on Salespersons' Ethical Judgment and Behavioral Intention to Practice Gray Marketing von Zhuang, Guijun, Herndon, Neil C., Tsang, Alex S. L.

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Factors affecting members' trust belief and behaviour intention in virtual communities von Wu, Jyh-Jeng, Tsang, Alex S. L.

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Group service recovery strategies effectiveness: The moderating effects of group size and relational distance von Zhou, Yuanyuan, Tsang, Alex S.L., Huang, Minxue, Zhou, Nan

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Does delaying service-failure resolution ever make sense? von Zhou, Yuanyuan, Tsang, Alex S.L., Huang, Minxue, Zhou, Nan

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Predicting handbill avoidance in Hong Kong and the UK von P. Prendergast, Gerard, S.L. Tsang, Alex, Cheng, Ranis

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Elucidating the conceptual structure of a business domain via exploratory network analysis of business survey data von Ngan, Shing-Chung, Tsang, Alex S.L.

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Impacts of situational factors on buying decisions in shopping malls: An empirical study with multinational data von Zhuang, Guijun, Tsang, Alex S L, Zhou, Nan, Li, Fuan, Nicholls, J A F

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Societal reminiscence and decisions for a better society: A belief in progress explanation von Kwan, Canice M.C., Cheng, Shirley Y.Y., Tsang, Alex S.L.

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Predicting Premium Proneness von Prendergast, Gerard P., Poon, Derek T. Y., Tsang, Alex S. L., Fan, Ting Yan

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