A strategic marketing intelligence and multi-organisational resilience framework von Trim, Peter R.J, Lee, Yang-Im

Volltext

The Global Cyber Security Model: Counteracting Cyber Attacks through a Resilient Partnership Arrangement von Trim, Peter R.J., Lee, Yang-Im

Volltext

Advances in Cybersecurity: Challenges and Solutions

Volltext

How mutuality reinforces partnership development: Japanese and Korean marketing perspectives von Lee, Yang-Im, Trim, Peter R.J.

Volltext

Entering the South Korean market: a marketing-planning process model for marketers based in overseas companies von Lee, Yang-Im, Trim, Peter R.J

Volltext

An internationally focused synthesised marketing strategy underpinned by qualitative research von Trim, Peter R.J, Lee, Yang-Im

Volltext

Placing the Japanese retail sector in context: issues for marketers in overseas companies von Lee, Yang-Im, Trim, Peter R.J

Volltext

Managing Cybersecurity Threats and Increasing Organizational Resilience

Volltext

The role of B2B marketers in increasing cyber security awareness and influencing behavioural change von Trim, Peter R.J., Lee, Yang-Im

Volltext

The strategic corporate intelligence and transformational marketing model von Trim, Peter R.J

Volltext

How B2B marketers interact with customers and develop knowledge to produce a co-owned marketing strategy von Trim, Peter R.J., Lee, Yang-Im

Volltext

A strategic approach to sustainable partnership development von Trim, Peter R.J., Lee, Yang-Im

Volltext

Retail marketing strategy: The role of marketing intelligence, relationship marketing and trust von Lee, Yang-Im, Trim, Peter R J

Volltext

Vertically integrated organisational marketing systems: a partnership approach for retailing organisations von Trim, Peter R.J., Lee, Yang-Im

Volltext

Human resource management development and strategic management enhanced by simulation exercises von Trim, Peter R.J

Volltext

Combining Sociocultural Intelligence with Artificial Intelligence to Increase Organizational Cyber Security Provision through Enhanced Resilience von Trim, Peter R. J., Lee, Yang-Im

Volltext

Managing Cybersecurity Threats and Increasing Organizational Resilience von Trim, Peter R. J., Lee, Yang-Im

Volltext

The link between cultural value systems and strategic marketing: Unlocking the mindset of Japanese and South Korean managers von Lee, Yang‐Im, Trim, Peter R.J.

Volltext

Strategic marketing of further and higher educational institutions: partnership arrangements and centres of entrepreneurship von Trim, Peter R.J

Volltext

Enhancing Marketing Provision through Increased Online Safety That Imbues Consumer Confidence: Coupling AI and ML with the AIDA Model von Lee, Yang-Im, Trim, Peter R. J.

Volltext