Greenwash and green brand equity: The mediating role of green brand image, green satisfaction, and green trust, and the moderating role of green concern von Ha, Minh-Tri

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Greenwash and green brand equity: The mediating role of green brand image, green satisfaction and green trust and the moderating role of information and knowledge von Ha, Minh‐Tri, Ngan, Vo Thi Kim, Nguyen, Phuong N. D.

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Optimizing Green Brand Equity: The Integrated Branding and Behavioral Perspectives von Ha, Minh-Tri

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The interplay between internal communication, employee engagement, job satisfaction, and employee loyalty in higher education institutions in Vietnam von Nguyen, Cao Minh Anh, Ha, Minh-Tri

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What Makes Users Continue to Want to Use the Digital Platform? Evidence From the Ride-Hailing Service Platform in Vietnam von Nguyen, Do Giang, Ha, Minh-Tri

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Social capital and firm operational performance: The mediating roles of knowledge sharing von Ha, Minh-Tri

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Understanding the mediating effect of switching costs on service value, quality, satisfaction, and loyalty von Ha, Minh-Tri, Nguyen, Giang-Do, Doan, Bao-Son

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The role of user adaptation and trust in understanding continuance intention towards mobile shopping: An extended expectation-confirmation model von Nguyen, Giang-Do, Ha, Minh-Tri

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National culture, public health spending and life insurance consumption: an international comparison von Trinh, Cong Tam, Ha, Minh-Tri, Ho, Nhut Quang, Alang, Tho

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Understanding perceived risk factors toward mobile payment usage by employing extended technology continuance theory: a Vietnamese consumers’ perspective von Ha, Minh Tri, Tran, Khoa Tien, Sakka, Georgia, Ahmed, Zafar Uddin

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The use of dietary supplements and vitamin consumption during and after the Covid pandemic in Vietnam: a perspective of user-generated content von Ha, Minh-Tri, Nguyen, Giang-Do, Nguyen, Thi Huong-Thanh, Thi Nguyen, Bich-Duyen

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The impact of product characteristics of limited-edition shoes on perceived value, brand trust and purchase intention von Ha, Tri Minh

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Celebrity endorsement and purchase intention: The case of Toyota Vios in Vietnam von Tri, Ha Minh

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Trust in Asian leadership: fostering social responsibility and ethical advocacy in the Vietnamese public sector Human Resource management von Ha, Minh-Tri, Doan, Bao-Son

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Investigating green brand equity and its driving forces von Ha, Minh Tri

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Religiosity to green purchase under emotional and greenwashing factors von Huong, Nguyen Phan Quynh, Tri, Ha Minh

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How socio-demographic factors affect the personal finance management application assessment during the Covid period in Vietnam? von Thao, Nguyen Duong Thanh, Tri, Ha Minh

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Transformative education as an orientation for sustainable development of higher education in Vietnam: An exploratory study von Tung, Mai Son, Tri, Ha Minh

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Conducting an online synchronous interview: Implications for online assessment von Quang, Ho Nhut, Tri, Ha Minh

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Strengthening information-seeking behavior toward international destinations among young travelers in Vietnam after the pandemic von Ha, Tri Minh, Nguyen, Thanh Thi Huong, Nguyen, Do Giang, Tran, Hoai Thi

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