How much segmentation is needed in the health care marketplace? An exploratory study of HMO and non-HMO customers von Tootelian, Dennis H., Mikhailitchenko, Andrey, Holst, Cindy, Gaedeke, Ralph M.

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The grandparent consumer: a financial "goldmine" with gray hair? von Tootelian, Dennis H., Varshney, Sanjay B.

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Exploring saturation levels for sponsorship logos on professional sports shirts: a cross-cultural study von Mikhailitchenko, Andrey G, Tootelian, Dennis H, Mikhailitchenko, Galina N

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Can Producing and Marketing Healthy Foods Create a Healthy Economy? von Tootelian, Dennis H, Mikhailitchenko, Andrey, Varshney, Sanjay B

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Is Participation in Green Service Programs Good Business for Retailers? An Exploratory Study of Used Oil Recycling von Tootelian, Dennis H., Gallagher, Glenn

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The "Sandwich Mom": In the Throes of a Medication Safety "Perfect Storm" von Tootelian, Dennis H., Negrete, Michael, Skhal, John T.

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Exploring saturation levels for sponsorship logos on professional sports shirts: a cross-cultural study von Kim, Kihan, Tootelian, Dennis H, Mikhailitchenko, Galina N

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Consumer Receptiveness to Non-Traditional Roles for Community Pharmacists von Tootelian, Dennis H., Rolston, Lynn W., Negrete, Michael J.

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Expanding into Non-Traditional Roles: Are Pharmacists Receptive to Change? von Tootelian, Dennis H., Rolston, Lynn W., Negrete, Michael J.

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An examination of the buying considerations and purchase feelings of middle and low income apartment dwellers and college seniors toward single family dwelling units / prepared for... von Tootelian, Dennis H

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Healthy Schools Act spurs integrated pest management in California public schools von Geiger, C.A, Tootelian, D.H

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The Teen Market: An Exploratory Analysis of Income, Spending, and Shopping Patterns von Tootelian, Dennis H, Gaedeke, Ralph M

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Exploring saturation levels for sponsorship logos on professional sports shirts: a cross-cultural study von Mikhailitchenko, Andrey G., Tootelian, Dennis H., Mikhailitchenko, Galina N.

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The Importance of Place of Origin in Purchase Decisions for Agricultural Products von Tootelian, Dennis H., Segale, John

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Targeting the college market for banking services von Tootelian, Dennis, Gaedeke, Ralph

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An Exploratory Study of the Impact of Non-Commodity-Specific Agricultural Promotion Campaigns on Consumer Purchasing Patterns von Tootelian, Dennis H., Liebich, Alison, Thompson, Chris

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The Team Market: An Exploratory Analysis of Income, Spending and Shopping Patterns von Tootelian, Dennis H., Gaedeke, Ralph M.

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Fortune 500 list revisited 12 years later: Still an endangered species for academic research? von Tootelian, Dennis H., Gaedeke, Ralph M.

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A comparison of business experience and ethical theory orientation in the evaluation of marketing practices and codes of ethics von Gaedeke, Ralph, Kelley, Craig, Tootelian, Dennis

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Product Labels: What Information Do Consumers Want, and Will They Believe It? von Tootelian, Dennis H., Ross, Karen

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