Meaningful Replication: When is A Replication no Longer A Replication? A Rejoinder to Stella and Adam (2008) von Toncar, Mark F., Munch, James M.

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Valuating brand equity and product-related attributes in the context of the German automobile market von Fetscherin, Marc, Toncar, Mark F

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The Overseas Internship Experience von Toncar, Mark F., Cudmore, Brian V.

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The importance of meeting price expectations: linking price to service quality von Toncar, Mark F, Alon, Ilan, Misati, Everlyne

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Uniform Assessment of the Benefits of Service Learning: The Development, Evaluation, and Implementation of the Seleb Scale von Toncar, Mark F., Reid, Jane S., Burns, David J., Anderson, Cynthia E., Nguyen, Hieu P.

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Perceptions and Preferences of Study Abroad: Do Business Students Have Different Needs? von Toncar, Mark F., Reid, Jane S., Anderson, Cynthia E.

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Consumer Responses to Tropes in Print Advertising von Toncar, Mark, Munch, James

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Assessing the Movement Toward, and Identifying the Impediments to, Standardized Print Advertising von Toncar, Mark F., Kuhn, Alida, Alon, Ilan

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The Influence of Simple and Complex Tropes on Believability, Importance and Memory von Toncar, Mark F., Munch, James M.

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The use of humour in television advertising: revisiting the US-UK comparison von Toncar, Mark F.

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Student Perceptions Of And Preferences For A Short Overseas Study Tour von Evans, Joel, Finch, Janel, Toncar, Mark F., Reid, Jane S.

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Student Perceptions of and Preferences for a Short Overseas Study Tour von Evans, Joel, Finch, Janel, Toncar, Mark F, Reid, Jane S

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Examining Consumers' Thoughts during a Telemarketing Message von Toncar, Mark F., Munch, James M., Hu, Michael Y.

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